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Item Open Access Acuerdo multipartes entre la Unión Europea y Ecuador: análisis del impacto en la asociación de comercialización y exportación de banano Acorbanec de la provincia del Guayas, en la ciudad de Guayaquil, en los años 2017 - 2018(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-09) Iturriaga Hurtado, Shirley MishellThis research project analyzes the impact of the Multipart Agreement in the banana sector of the country. Interviews and surveys were conducted with the members of the Association of Marketing and Exportation of Ecuadorian Banana, which were complemented with documentary information, data and figures for exports of this product to Europe. It has been seen that, despite the short time of signing the Agreement until now, positive results are being produced for the banana sector. Despite this, this sector registers some weaknesses that it must overcome in order to face other competitors in the European market. It is also considered that it is necessary that from the Ecuadorian State new regulations and tariffs be established that allow it to deal with other competitors, mainly Colombia, in the European market and establish unmatched international competitiveness.Item Open Access Adhesión de Ecuador al acuerdo marco de la alianza del Pacífico: una perspectiva desde la teoría de seguridad de Copenhague(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-01) Gómez Calderón, José MiguelThe geostrategic criterion of the Pacific basin determines the importance of the existence of integration mechanisms such as the Pacific Alliance, of which Ecuador in 2018 shows its interest to be an associate state. In this context, the present study analyses the possible adherence of Ecuador to the Pacific Alliance and its implications in the political, economic, and commercial situations. As theoretical perspectives are taken contributions from Regional Integration theories, which, although they come from political science, are applied to the International Relations; particularly Copenhagen School's theory of security, and the studies of one of its members, Barry Buzan, since they adapt to the new reality of South America and specifically Ecuadorian understanding security from a multidimensional vision. The methodology used in the project is of descriptive type, of a mixed approach, and exploratory by the lack of research on the specific topic. Different research methods are used throughout the study, these are micro-historical, analytical, as well as an ad hoc methodological research table that gathers both qualitative and quantitative elements and it allowed to analyze the pronouncements of the Chancellery and the Ministry of Foreign Trade and Investments. In the same way, a second ad hoc research table was used in order to analyze interviews of public and private actors in the area involved. The results show that both sectors (public and private) agree on the necessity to improve the competitiveness of the Ecuadorian industry with public policies and free trade, so to deepen relations with the Pacific Alliance becoming an associate member is a strategic goal of the Ecuadorian government. In another way, although this research does not show that Ecuador's adherence to the commercial agreement is negative in the economic and commercial field, it would not be relevant.Item Open Access Análisis de los beneficios del acuerdo comercial con la Asociación Europea de libre comercio EFTA, para las exportaciones de jugos de frutas tropicales en el cantón Quito - provincia de Pichincha(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-09) Mera Guerrero, Mishell AbigailThe Commercial Agreement between Ecuador and the European Free Trade Association (EFTA), is very recent and because of this there is the importance of knowing the benefits that the agreement will provide to the products that the country exports, especially to Tropical fruit juice exports. Based on what has been explained above, the present study analyzes the benefits that will come to obtain the companies that produce and export tropical fruit juices in the Quito city at the moment when the Commercial Agreement with the EFTA enters into force, and it is also analyzed Tropical fruit juice exports that have been made in years before the signing of the trade agreement. The methodology applied in the research project in a combination of qualitative and quantitative methods, where data have been found to analyze Ecuador's exports to EFTA and the benefits that will be obtained with the signing of the agreement. In the same way with the continuation of the study, different research methods have been used, which are: analytical, inductive and synthetic, through which it has been possible to synthesize and better understand the information obtained in the development of the research topic. In reference to the results obtained, it could be said that the fruit juice sector has not exported this product to the countries that belong to the EFTA, so it would be necessary for companies producing tropical fruit juices to have more information on the commercial agreement that the country has signed and that in this way also manages to develop the fruit juice beverage industry by increasing the exports of its products.Item Open Access Análisis del acuerdo multipartes entre Ecuador y la Unión Europea: sus posible impactos en el sector lácteo en la provincia de Imbabura(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-11) Bonilla Vásquez, Johnny RicardoThe objective of this study is to analyze the Multipart Agreement between Ecuador and the European Union, in the dairy area, to see how optimal the signing of the Multipart Agreement with the European Union was, in this way to analyze the possible impacts in the economic area and social in the dairy sector of the Province of Imbabura. In turn, the current situation of the dairy sector in the province of Imbabura will be diagnosed in this way to know the reality of which the sector is in order to clarify the positive or negative impacts of the agreement. The theoretical proposal that David Ricardo explains that a country must specialize in what is more efficient is also taken into account for this study. These approaches are known as the Theory of Comparative Advantage, which is based on the differences between the productivity of both countries. Countries have the ability to generate wealth at the time of specialization but Ecuador being an underdeveloped country compared to the European Union that is with whom it has the agreement has a disadvantage, of course other sectors of production can benefit from this agreement being very productive and that way to be able to market their products, being competitive and productive, but in the case of dairy products it is necessary to analyze because this same sector in the European Union is subsidized, it generates that there is unfair competition and observe that in Ecuador the production Dairy is a sensitive sector. On the other hand, the country makes these agreements with the purpose of having profits and benefits in several aspects, so it must be taken into account that in order to benefit a country through international trade, its exports must be greater than its imports of In this way, there is free trade between nations, but it benefits because it has higher incomes or greater profits.Item Open Access Análisis del impacto de las exportaciones del sector artesanal textil del cantón Otavalo en el crecimiento económico del Ecuador, período 2013 - 2017(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-09) Chávez Ortega, Jennyfer Alexandra; Yacelga Castañeda, Seidy MaricelaThis final project report has as general objetivo, “develop an analysis of the exports impact of Otavalo canton artisian textil sector on Ecuador economic growth”. The study allowed to identify and analyze influence factors on production of Otavalo canton artesanal textil sector, as well as knowing the elements that influenced Ecuadors economic growth during the period 2013-2017. Using inductive research methods, (because it starts from the particular to general conclusions, trougth first hand information that helped to solve the problem posed), Deductive (this helped to determine the field study that is from the textile sector of Ecuador to textile sector of Otavalo), and synthetic analysis ( this allowed to study all the elements that intervened in the subject, such as: the causes, the facts, nature, clearly efects and concisely for an analysis describíng the pros and cons of the investigation). Porpousing in this way to encourage the artisanal sector of Ecuador, because, the products obtained from the skillful hands of ecuadorians are representatives at internacional markets wich have somehow reached the different parts of the World, thus contributing to the Otavalo canton economy. However, the sector has been affected the last years because of externalities such as smuggling of textiles from border countries as Colombia and Perú. The applied safeguards during this period as a measure of protection to the national production, the same ones that have as a consequence the increase of production cost, because some of the imputs are imported. Therefore, it is necessary that the Ecuadorian State provide assistance to textile artisans of the Otavalo canton, through training in product improvement, access to foreign markets, quality, among others; and financing for the purchase of raw material and machinery, necessary for the production and processing of textile products.Item Open Access Análisis del impacto de las salvaguardias en el sector de electrodomésticos de la ciudad de Ibarra aplicado en el año 2015(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-03) Santellán Maigua, Diana MargaritaFor the development of this Project the information was collected with the use of tools such as interviews and surveys, that were made to the owners of commercial premises and the representative of the Ibarra Chamber of Commerce that was necesary to take a real idea. In addition, a PEST analysis of the sector was carried out, where the political, economic, social and technological areas were reviewed; this allowed to have a real idea about the degree of affectation, the advantages and disadvantages of the application of the safeguards for the commercial premises of electrical appliances in Ibarra city.Item Open Access Creación de una empresa para la exportación de pitahaya roja desde el recinto las golondrinas, provincia de Imbabura, a la ciudad francesa Saint Just Luzac(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-06) Alvarez Zambrano, Geovanny XavierIn the present work of degree aims to develop the creation of a company dedicated to the export of red pitahaya from the Las Golondrinas site in the province of Imbabura, to the French market of Saint Just Luzac. The need for the development of this project was born with the aim of ending the existing monopoly of the demand for fruit in the local market, and at extremely low prices. It is intended to support all producers in the Imbabura area dedicated to the activity of sowing and harvesting red pitahaya, with the aim of internationalizing their products in the European market. It has taken into account the entry into the market of France, taking advantage of the Agreement Multipartes Ecuador - European Union, in which the pitahaya has 100% preference, and another important point, is the high interest that its inhabitants have for the consumption of exotic fruits with high nutritional values and low in sugar, which benefits their health, without neglecting its exquisite flavor, which places the red pitahaya, in the first places of consumption.Item Open Access Creación de una empresa para la exportación de pulpa de guanábana empacada al vacío en tetrapak del cantón San Lorenzo - Esmeraldas a la ciudad francesa Grasse(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-01) Pomasqui Montalvo, Alexandra ElizabethIn the present work of degree aims to develop the creation of a company dedicated to the export of guanábana pulp San Lorenzo-Esmeraldas canton, towards the French city Grasse. It seeks to support all guanabana producers in the area with the aim of internationalizing it, managing to penetrate not only the national market, but also the European market. The French market has been chosen due to the high interest that its inhabitants have for the consumption of acidic and exotic fruits among them, the guanábana that is very desired, especially for its medicinal properties in relation to cancer, placing it in the first places of consumption. Also benefiting from the Multipart agreement that exists with the European Union, which favors the export of the product with the release of tariffs. The canton of San Lorenzo-Esmeraldas has sufficient productive capacity of soursop pulp, thanks to its climatic and geographical conditions which make this product an exquisite and demanded fruit for its commercialization, both locally and internationally. In the city of Grasse-France contacts have been established with the main supermarkets, which are able to acquire large quantities of Ecuadorian soursop pulp to be marketed in the European market. Within the project the financial indicators will be analyzed through the commercialization of soursop pulp, obtaining an Internal Rate of Return (IRR) of 51% and a cost benefit of 2.17, with a recovery period of one year with ten months and six days (1 year, 10 months, 6 days). The negotiation will be carried out according to what is established with the companies in term FOB (on the edge of the ship).Item Open Access Creación de una empresa para la producción y comercialización de mermelada de remolacha, ubicada en la provincia de Imbabura, cantón Antonio Ante, hacia Alemania(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-07) Cadena Jijón, Karina Mishelle; Maji Caiño, Edwin JohnatanThe business idea was the creation of a company dedicated to the production of beet marmalade. In the emergence of the idea of the business, whose general objective was: to determine the export processes of beet marmalade to the German market of the company "Mermolacha" of the canton Antonio Ante province of Imbabura, the methodology used is of a character with which He was able to get to know the current situation of the German market regarding the import and export of marmalades, whose results were positive during the inquiries to the market, consumer and competition, generating the business opportunity that allowed to elaborate the organic structure of the company. In the organizational distribution of the company, the name of the company, its vision, mission, objectives and goals, the value chain, the flow diagram, the strategic scale and the organizational environment are deciphered. In the same way we talk about the introduction of the product to the market, having as positioning strategies: differentiation based on the characteristics of the product, strategy of the precursor and differentiation in relation to the competition. The advertising budget was made in relation to the costs incurred by the company. A sales projection was also carried out for five years taking the percentages of the behavior of selling jams in the local and international scope, resulting in the project being viable due to the good net profit that the project reflects in its financial study.Item Open Access Creación de una empresa productora y comercializadora de vino artesanal de maracuyá, mora y uva en la ciudad de Cotacachi con fines de exportación al mercado español(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-12) Araya Andrade, William DavidThe present investigation carried out in the Cotacachi canton of the province of Imbabura, during the period 2018-2019; in which it is determined as a fundamental problem the low capacity of production and commercialization in the foreign market of the Vineyard Matías, in which fruits like: passion fruit, blackberry and grape are produced, that after processed artisan are transformed into wines. This vineyard has dedicated its production to the local market, facing this constraint is proposed as a general objective the creation of a producer and marketer of artisanal wine of passion fruit, blackberry and grape in the city of Cotacachi for export to the Spanish market. The identification of the problem was made by observing the production and marketing of the vineyard, establishing as root causes the limited possibility of marketing, insufficient application of promotion technology, reduced management for export processes, which result in reduced production, low yield in productivity, remain limited to local consumption. For the elaboration of the theoretical framework, information was collected that allowed to determine different points of view on the subject. As for the methodological part, qualitative and quantitative methodology were used, the methods and techniques that guided the research process were described, as well as an interview with experts, a survey and an observation sheet. Once the results had been collected, tabulated and analysed, the final conclusions and recommendations were made. Viñedo Matías produces fruits organically and artisanal wine that has been its main characteristic and its letter of presentation, for which strategies are proposed to increase production and promotion in the Spanish market, thus generating an enterprise that involves a greater number of families and allows them to make their way through larger markets.Item Open Access Diseño de un plan estratégico para la asociación de desarrollo Cooper-Acción de la Ciudad de Ibarra, provincia de Imbabura(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-02) Huaca Celín, Verónica JannethThe framework of this thesis refers to the tactics within the structure of a strategic plan that is applied daily in different organizations that perform commercial operations of tangible goods in this case of the province of Imbabura specifically in the city of Ibarra. It will be applied in a small company that is dedicated to the elaboration of dried grains derivatives; this association tries to rescue the good customs in terms of the healthy and organic food that comes from different dry grains of the Andean region. A theoretical framework was made to clarify different meanings related to the company, the commercial scope and the productive apparatus of the same, which serve as a guide to begin to realize the marketing plan, identifying different points Key to help build the different strategies to be implemented. The research focused on conducting a previous study to the different businesses that are dedicated to distributing in small quantities products derived from dry grains, using surveys and interviews which served as a starting point to raise new strategies. The main goal of implementing a strategic plan is to help the COOPER action Partnership so that it can grow and gain space within the regional market. Innovating different aspects of its structure that make it more attractive and easy to recognize by the potential customers, while still losing its essence. Making use of all the existing opportunities and detecting in time the possible threats that can influence the time of the start-up of the plan. A strategic plan is effective if your structure is well-directed towards the objectives you want to achieve.Item Open Access Diseño de una guía de exportación para pequeñas empresas productoras de flores, del cantón Cayambe(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-09) Túquerres Alvear, Shirley AndreaThe present document has how purpose, contribute and give to know to the little florists about the process of roses exportation from Ecuador to other places, given that ecuadorian roses for their excellent quality and characteristics are recognized and quoted throughout the world. Autonomous Decentralized Intercultural and Plurinational Government of the Municipality of Cayambe observing a latent need for small flowers producers in Canton Cayambe, created a requirement to work in conjunction with the author of this project.To provide to the development of this sector was elaborated a guide of exportation specifically focus in the little florists of roses. The guide consists of 4 chapters, detailing the processes and neccesary tools be able to export , from the production process to its export, also proposes guidelines for the creation of an association of small flower growers to enable the development of this group of producers. As a result of this project is expected to reduce doubton the processes of export to small flower growers, so as to guide them in their process of internationalization.Item Open Access Estudio de factibilidad para la creación de una empresa productora y comercializadora de una bebida hidratante natural a base de panela de la zona de Íntag hacia Armenia - Colombia(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-03) Bayona Rose, Bryan StevenThis study presents a business plan to establish a panela-based hydrating drink producer plant called Panela Style and to be exported to Colombia, specifically to the city of Armenia, capital of the Quindío Department. The main raw material comes from Intag, the panela zone per excellence of the province of Imbabura. It was structured in four major aspects: the first related to the theoretical basis, the second referred to a preliminary diagnosis together with the market study, to define the behavior of supply and demand; the third one oriented to the engineering of the project where it is distinguished the location of the plant, the administrative, operational, export, promotion and publicity proposals, the legal proposal and the necessary equipment to produce the drink, and the fourth deals with the financial study that revealed the necessary initial investment of USD 1,100,023.45; a breakeven point that reaches USD 978,832.36 in five years; a positive NPV after discounted initial investment of USD 258.196.84 at a discount rate of 11.81% over a period of five years, an internal rate of return of 47% and the cost-benefit ratio of 2.40 dollars per every dollar invested. Based on the results obtained, the business plan is considered acceptable or viable.Item Open Access Exportación de artesanías elaboradas en caña guadua y bambú de la microempresa artesanías López de Otavalo hacia el mercado Madrid - España(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-09) Morán Maigua, María Martha CeciliaA large part of the inhabitants of the Otavalo canton are dedicated to the elaboration of different handicrafts that highlight the creativity and skill of the artisan, using mainly raw material in an environmentally friendly way, whose products are marketed in the Centennial Market of Otavalo canton, commonly known as Plaza de Ponchos. One of the biggest problems that was detected when carrying out the research is the ignorance about the export processes by the artisans, including the way to reach international markets and the benefits it could have; Therefore, this research project aims to become a guide or source of consultation for the artisan to make the decision to make exports directly from the micro-enterprise López Handicrafts, to handicraft distributors in the Spanish market; to improve profitability, becoming a generator of economical incomes for their families. It is important to enclose that the bamboo incense holders made by Mr. López present a higher or greater level of quality that distinguishes them from the competition, even being a highlighted factor by the rest of local producers. Thanks to the unique techniques and applied knowledge in the production processes, they allow the artisans to obtain a final item of lower weight, which are accompanied by high creativity in designs and figures complemented with colors. Due to the characteristics that presents the elaborated product by Mr. López, he can access to the programs of Public Institutions such as PRO ECUADOR, to participate in the different international fairs in order to obtain new clients from foreign markets, in addition he can access the benefits that the Export Easy program offers to the artisan in order to increase exports and insert them into new markets making shipments to any country in a safe and agile way. Foreign customers are very well received by Ecuadorian bamboo incense holders, although the price is higher compared to other preceding producers from other countries, this has not prevented their acquisition, because the trend of Spanish consumers is to prefer products with a greater degree of elaboration; pointing itself towards designs that represent, Native American cultures, nature, stars and other designs; additionally, the European customer is replacing plastic products with any type of wood, due to the classic luxury impression that this material provides, having a double utilitarian function. The Spanish market nowadays has the tendency to acquire hand-made products, the incense holder in Ecuadorian bamboo that is intended to be exported meets the requirements that the client demands, therefore an unmet demand of 1800 units is determined based on the Primary information; amount that can be covered by the López Handicrafts microenterprise. Finally, the obtained data in the Economic Study show that it is viable to carry out this project.Item Open Access Exportación de bolsos acrílicos de la empresa Artesanías J.A de la ciudad de Otavalo, hacia el mercado de Madrid - España(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-10) De la Torre Sarabino, Verónica LizbethArtesanías J.A has been in the market for several years with its products having a great reception in the public, since it develops quality products for its final customers, the present investigation, allowed to determine a target market to which handicraft bags can be exported. The present investigation is structured in four chapters, the theoretical framework allowed to theoretically and bibliographically base the different contents of the research, the second chapter is the diagnosis of the current situation of the company and the market study, which was carried out using the tool Trade Map and Market Access Map of heading 42029100, to identify imports and exports of handicraft bags worldwide, thus determining the appropriate market for the export of the product. In the same way, exportation was taken into account: logistic, legal and geographical factors of the country of destination of the product. Chapter three in the export proposal made the profile of the company, in the same way the requirements for exporting handbags, the forms of payment used for export and the payments that must be made for the product to enter the market were established from Madrid Spain. Finally, chapter four carried out the financial analysis in order to determine the export costs of the product to the destination market, and analyze the financial indicators such as NPV, IRR, C / B, breakeven point, among others.Item Open Access Exportación de café de haba de la empresa de mi tierra hacia Madrid - España(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-03) Castillo Jumbo, Delia PaolaThis project describes an investigation carried out to determine the possibility of entering the Spanish market with a new proposal of coffee, ideal for all types of people since it contains natural ingredients, in addition to providing vitamins and nutrients to the body. Through secondary sources, several concepts related to the subject of study were identified. Through the diagnosis it was possible to determine, based on the interview with the management that the bean coffee is prepared for international marketing, since it is prepared with the quality standards required by external markets. The market study yielded important data since by means of the analysis of the demand, it was possible to conclude that coffee exports to Spain are of 6.7%, which reflects an approximate value of 774 thousand dollars; which gives in Spain an equivalent to 4,000 to 5,000 kilograms of the product, although it can reach up to 8,000 or 10,000 kilograms. Regarding the export plan, an administrative proposal has been established that includes mission, vision, values, as well as a functional organizational chart where an international trade assistant is added as part of the company's team, to collaborate in matters concerning exports. Additionally, an export proposal has been considered, where the requirements for the shipment of bean coffee to the Spanish market are identified. Finally, it was possible to determine by means of a financial analysis that the internal rate of return of this project amounts to 30.73%, the net present Value amounts to $ 32.754,49, since they are values greater than zero, it is concluded that the export project is feasible to be implemented.Item Open Access Exportación de harina de quinua hacia Alemania de la asociación de productores de quinua del Carchi cantón Espejo, previa importación de maquinaria para su producción(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-05) León Rosero, Danny Paul; Noboa Guevara, Luis EduardoThe present investigation was proposed as a general objective to design an export plan of quinoa flour to the German market for the Association of Producers of Quinua Carchi, canton Espejo, province of Carchi. The techniques used for the collection of surveys and interviews, while the instruments are based on 80 surveys and one interview. As main results, it was determined that the production level of the Association is 1000 quintals per month, enough to start an export process of quinoa flour. Additionally, the Association is strategically located in a place with an appropriate climate (between 6 and 13 degrees) and a height between 4723 meters above sea level, the characteristics that allow quinoa crops to be permanent and a volume of production that can guarantee the export to the German country. Regarding the characteristics of the consumer, with the study it was obtained that the profile of this country is oriented to: 1) quality, 2) products of "high added value Premium" 3) organic and organic products 4) products oriented to benefits in health and finally 4) take into consideration the price. After making the diagnosis of the financial, administrative and legal situation of the Asociación de Productores de Quinua del Carchi, it is concluded in the first term that it has the adequate infrastructure for the processing of quinoa in the amounts demanded for export, but he needs machinery. to improve the processing of quinoa flour. It is a model MPV 60-60 whose cost is estimated at USD $ 22,500 CIF of Peruvian origin, within the framework of the Agreement of the Binational Technical Committee for Trade, Investment and Tourism Facilitation that exists between Ecuador and this country. Finally, it was identified that the conditioning measures within the facilities of the Association (200 m2), a place for drying the quinoa flour and acquire the necessary supplies. Regarding the identified capacities, there are those that the Association does not have personnel prepared to carry out specific activities of production of quinoa flour, therefore, it has no experience or technical knowledge. With all the indicated, it is feasible to affirm that the proposal is viable taking into account the economic aspects of the production of the Association of 1435 dollars and what represents the monthly income of USD 29.632,75 giving the figures the viability of the project, in the part administrative has the adequate infrastructure for the processing of quinoa flour, human talent and legal account with all the regulations required for the export of organic products, in addition to having the BCS certification that provides an organic certificate of the product.Item Open Access Exportación de la flor Lilium Rainbow de la empresa Jaden Roses del cantón Pedro Moncayo hacia Miami - Estados Unidos(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-03) Castillo Jumbo, Jhonny RamiroThe present investigation was carried out, based on the study of International Businesses, the need to analyze the market of one of the most beautiful flowers in the world and that is produced in Ecuador as the flower was formulated: Lilium Rainbow, same as Despite its potential benefits as an Ecuadorian product for the internationalmarket, it does not being marketed in international markets. The sending of flowers and roses to the world, has been a strength of Ecuador for many years and each of the activities directed to the field of export have been established by all the necessary regulations to determine the guidelines in which to work, for what has been developed an export plan for the flower "Lilium Rainbow", presenting it to the company Jaden Roses of the Canton Pedro Moncayo, specifically to place it in the Miami market and to be able to contribute with a criterion to diversify the portfolio of clients and products that are offered. This has been accomplished by applying a series of methodologies and research methods that have managed to collect data on inductive, deductive, analytical and synthetic content, within an approach with quantifiable and qualifying data, as well as collecting information from the field through of observation, surveys and interviews. All the information that was analyzed, contributed significantly with the adequate development of the research and with the structuring of the proposal of Export the flower "Lilium Rainbow" for the company Jaden Roses of the Canton Pedro Moncayo, province of PichinchaItem Open Access La incidencia de los acuerdos comerciales Comunidad Andina de naciones y acuerdo multipartes Unión Europea - Ecuador en el sector productivo textil del cantón Antonio Ante(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-09) Egas Córdova, Gisela Estefanía; Yépez Cabascango, Evelyn XiomaraInternational trade agreements are, without a doubt, the most suitable vehicle to achieve free trade between countries, this research work is aimed at studying the impact and impact of trade agreements (Andean Community of Nations and Multipart Agreement European Union - Ecuador), focused on the textile production sector in the Antonio Ante canton, for this, a documentary investigation of the aforementioned treaties was carried out and a semi-structured interview was applied to the authorities related to the area, data collection tool of the qualitative method, obtaining the real panorama of the canton in terms of international textile trade advantages and disadvantages.Item Open Access Incidencia del cambio de la matriz productiva y el modelo de sustitución de importaciones en el sector textil ecuatoriano (2009-2017) caso de estudio: cantón Antonio Ante(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-11) Echeverría Cueva, Andrea CelinaThrough its postulates, the Economic Comission for Latin American and The Caribbean states ideals that support a change in the productive matrix. In this way, it allows growing and economic improvement of developing countries. In this context, Ecuador, through the instruments, starts to change the productive sector where the national plan, “Productive Transformation, Industrial Policies and Strategies Agenda” stablishes the guidelines to contribute to priority sectors with commercial, financial, promotional, productive and tributary strategies that encourage the textile industry to promote changes in the productive matrix. Due to the employement sources it generates, the textile industry plays an important role in the economy of the country, being the second manufactoring industry by providing innovation and a high value added. In this case study, Antonio Ante represents a cultural history of the textile industry. For this reason, it allows to collect data on the structure and behaviour that this sector has. In the same way, it promotes the involvement of the actors responsible of fullfiling the objective stablished in the so called “National Plan of Well Living" from 2009 to 2013 amd from 2013 to 2017.
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