III Congreso: CIENCIA, SOCIEDAD E INVESTIGACIÓN UNIVERSITARIA
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III Congreso: CIENCIA, SOCIEDAD E INVESTIGACIÓN UNIVERSITARIA
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Browsing III Congreso: CIENCIA, SOCIEDAD E INVESTIGACIÓN UNIVERSITARIA by Author "Arias Flores, Hugo"
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Item Open Access Responsabilidad Social en Ecuador: estudio de caso Adelca y Unilever(2018) Palacio Fierro, Andrés; Mantilla Garcés, Diego; Arias Flores, HugoCorporate social responsibility has become a strategic issue for several companies, which, in general, seek to contribute with their actions to the construction of a more supportive society and a healthier environment for humanity, without affecting development sustainable economic development of their companies. The goal of this research is to describe corporate social responsibility actions, implemented in two large enterprises: Adelca and Unilever; organizations that have been characterized as companies where there is a continuous development of Social Responsibility. The methodology used has a qualitative descriptive nature, through interviews to the heads of social responsibility’s department in both companies, in order to recognize the results of the operations used in this area. The results are very similar, in the sense that for both have had benefits that exceed those related only to the economic, have achieved growth with lower costs, greater confidence in society towards companies, satisfaction of having contributed to the quality of life of thousands or millions of people, better work environment inside each company, and better-quality products and services. However, this issue still deserves more attention because of its importance, and more companies should consider this topic for its implementation.