LICENCIATURA EN COMUNICACIÓN
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LICENCIATURA EN COMUNICACIÓN
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Browsing LICENCIATURA EN COMUNICACIÓN by Author "Andrade Reinoso, Samantha Nicole"
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Item Open Access El uso de la red social Instagram como herramienta para la gestión de la comunicación organizacional interna en las universidades ecuatorianas: Pontificia Universidad Católica del Ecuador y Universidad de las Américas(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2020-07) Andrade Reinoso, Samantha NicoleThe present research has the general objective of analyzing the use of the Instagram social network at the Pontifical Catholic University of Ecuador and the University of the Americas to find out what organizational communication is like through this social network at the two universities. For them, the percentage of use of the social network Instagram must be diagnosed as a tool for organizational communication for the PUCE and UDLA universities, in order to know what are the strengths and weaknesses of organizational communication through the use of the social network. Instagram. The methodology to be applied is a qualitative and quantitative mix of the qualities of why it is good for an institution of higher education to handle social networks, as a means of communication of information, through the internet, the method that will be applied in this degree project is the comparative, since it allows us to make an analysis of both the Pontifical Catholic University of Ecuador and the University of the Americas, referring to which means are the most used to communicate not only their academic offer but also all the information on the different events within the University campuses. Determining how universities can develop efficient corporate communication by taking advantage of the Instagram social network in a correct way allowing the educational community to be reached with adequate information regarding the actions carried out by each of the university campuses.