COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Author "Benítez Toapanta, Marco Wladimir"
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Item Open Access Plan de exportación de queso de pasta azul proveniente de la empresa Gordos de Cotacachi al mercado español(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-09) Benítez Toapanta, Marco WladimirThe purpose of this research project is to analyze the road to carry out an export plan for blue cheese from the company Gordo's located in the city of Cotacachi, Imbabura province, to the Spanish market, which will serve as a tool and guidance for an adequate foray and subsequent positioning in the Spanish market. The market study determined that the Spanish trade balance has a negative balance of blue cheese product, so that more cheese is consumed than it is exported, as well as high apparent consumption, which allows the company Gordo's to cover to a large extent this demand offering a product with high quality standards of Ecuadorian seal. The research project is feasible in economic-financial terms, because the indices and economic indicators, denote a Net Present Value greater than zero and a Return Rate higher than the performance demanded by investors, data that ensure the success of this plan from exportation.