COMERCIO INTERNACIONAL
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COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Author "Bayona Rose, Bryan Steven"
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Item Open Access Estudio de factibilidad para la creación de una empresa productora y comercializadora de una bebida hidratante natural a base de panela de la zona de Íntag hacia Armenia - Colombia(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-03) Bayona Rose, Bryan StevenThis study presents a business plan to establish a panela-based hydrating drink producer plant called Panela Style and to be exported to Colombia, specifically to the city of Armenia, capital of the Quindío Department. The main raw material comes from Intag, the panela zone per excellence of the province of Imbabura. It was structured in four major aspects: the first related to the theoretical basis, the second referred to a preliminary diagnosis together with the market study, to define the behavior of supply and demand; the third one oriented to the engineering of the project where it is distinguished the location of the plant, the administrative, operational, export, promotion and publicity proposals, the legal proposal and the necessary equipment to produce the drink, and the fourth deals with the financial study that revealed the necessary initial investment of USD 1,100,023.45; a breakeven point that reaches USD 978,832.36 in five years; a positive NPV after discounted initial investment of USD 258.196.84 at a discount rate of 11.81% over a period of five years, an internal rate of return of 47% and the cost-benefit ratio of 2.40 dollars per every dollar invested. Based on the results obtained, the business plan is considered acceptable or viable.