LICENCIATURA EN COMUNICACIÓN
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Item Open Access Estudio sobre los efectos de los comerciales de televisión en los jóvenes de Ibarra(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-09) Guerrero Flores, Karen AnabelaThe process of the persuasion applied to the television advertising continues being an effective model when one tries to eats to big masses. At present, the television is one of the means preferred by the advertisers to announce his products or services. In this context, the present investigation is ace purpose study the effects that it produces the commercial ones of television in to determinant group of the company of consumption, since they ploughs the young persons. Of equal way, it is tried to recognize, if the process of the persuasion across the television way is effective for this consumers ' segment. For the analysis, there was realized a survey that was applied to the young persons of Ibarra's city, in addition they were carried out you interview experts in advertising. The answers on the part of these two groups allowed to determine if the process of advertising persuasion across traditional means, as the television, was effective. Of equal way, the obtained information was confirmed by the bibliography gathered in the condition of the art. The results of both instruments were analyzed in conformity with the Theory of the Effects, of Yale's School.