LICENCIATURA EN COMUNICACIÓN
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Browsing LICENCIATURA EN COMUNICACIÓN by Subject "Alcaldía de Ibarra"
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Item Open Access Análisis de la comunicación política de la alcaldía de Ibarra, a través de su página oficial facebook(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-10) Benítez Vargas, Patricio DavidOver time, the social networks are fulfilling an important role in society and in the different areas of daily living, and to communicate governments to their citizens or constituents their management, has not been the exception. That is why the way of doing politics has changed in recent years, as social networks like Facebook, has been the communication support in the case of the mayor of Ibarra in the province of Imbabura in Ecuador. Where, based on interviews with the Communication`s Department of the decentralized autonomous Government of the White City, observation, analysis of the official Facebook page of the mayor of Ibarra and with the support of the software "Fan Page Karma" has come to determine different conclusions, from what today Ibarreños citizens want to consume and interact in a local government page as it is, the mayor's, and how this influences the image of the mayor of the shift Eng. Álvaro Castillo , through the political communication and the discourse that it manages in the publications emitted in the fan page of the mayor, in order to generate more traffic in this social network and to reach more followers with his message, which can influence in the next elections sectional and define their loss or permanence for four more years of local government.