LICENCIATURA EN COMUNICACIÓN
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Browsing LICENCIATURA EN COMUNICACIÓN by Subject "Adaptación"
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Item Open Access Análisis de la adaptación del diario el comercio al sistema digital(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-07) Guerrero Obando, Diana EstefaníaThe media, such as radio, television and the press, inform us of the different events and events that take place in the country and the world. However, each one has been marked by an important development and growth. Thus, the television station has gone from reporting in black and white (twentieth century), to arriving at live broadcasts through a high quality image system. That is, an evolution from the size to its content. The radio went from being a medium listened to by a large part of the population, to one characterized by a scarce fragmented audience; surviving in the conventional and digital scenario. While, the press migrated to the multidimensionality, as it shows, to be read by means of new supports. In this way, different theoretical referents and the application of data collection instruments, such as interviews, have been reviewed. The same ones that were applied to journalists of the studied medium, in this case: El Comercio; as well as the local information companies (Sierra Norte) and the teachers of the Pontifical Catholic University of Ecuador Ibarra Headquarters. Consequently, the data served for the execution of a proposal. The project in question tries to get local media to adopt the peculiarity of El Comercio's technological evolution. A national and regional reference of the activity. And, in addition, that communication professionals are trained in the management of media and digital content, especially in the print dynamic. Adapting to the changes that occur.