COMERCIO INTERNACIONAL
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COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Subject "Cajas decorativas"
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Item Open Access Plan de exportación de cajas decorativas de la empresa Dreams Lab hacia Chicago - Estados Unidos, previa importación de una maquina CNC cortadora laser de CO2(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-07) Gudiño Pepinós, Marcela RaquelThe general objective of this project is to develop an export plan for decorative boxes from the Dreams Lab Company to Chicago-United States prior to the import of a Co2 laser cutting machine. Currently small and medium-sized companies seek to expand their horizons based on international trade, the entry of a company to international markets is not only about selling and knowing the import procedures, the internationalization of a company goes beyond that since it is a long-term process, with key stages in a detailed plan, it is not about having a specific presence in another country but about being fully settled in the economy of that country. You have to have a well-defined strategy in the local market and understand that international markets provide other variables to the possibility of success of the product or service: cultural, health, environmental issues, technical standards and Regulations. The company Dreams Lab is a family company that offers products with high quality standards, and with customized designs that differentiate them from the competition, particularly the section of decorative boxes has increased the demand, that is why today the company is covering the demand of companies and hotels at national level, being this way a company that counts on special capacities to be able to export its product towards Chicago-the United States that would be the target market. Within the market study, a PESTEL analysis was carried out, which is a strategic planning instrument that serves to define the context in which the company will develop, analyzing the external, political, economic, social, technological, environmental and legal factors. The United States has the first economy in the world, in front of China, the American in general is very open to acquire foreign products, is qualified as a consumer and always willing to try new and innovative products, many of its inhabitants among 30 - 50 years value and feel highly attracted by products that identify the cultures and places that Ecuador has. It is a country with more than 328 million inhabitants, with an approximate GDP of 20,351.77 and with a per capita income of USD 62,002, it is an industrialized country and its economy is fundamentally based on services. One of the main limitations of the company at present is the long time in the production process, for that reason and in order to increase the current production of decorative boxes the company is in need of acquiring a tool that will help to triple the production in addition to expanding the range of products offered by the company. The machine that is to be imported is a CNC CO2 laser cutting machine. All the operations will be carried out directly by the manager / owner of the company, and two companies that will be in charge of both import and export procedures and carry out the mechanical operation, that is, packaging and labeling. As it is a folding and easy to handle product, it should not contain special packaging, as it can be packed in cardboard boxes to prevent moisture and other damage during shipment to the target market. The results of the financial study show a net present value (NPV) of 26,640.29 and an internal rate of return (IRR) of 36.91% According to the feasibility of this project, the company must seek to expand its target markets based on the experience it acquires and the resources that allow it to consolidate its presence in international markets according to its financial capacity.