COMERCIO INTERNACIONAL
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COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Subject "Café"
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Item Open Access Exportación de café de haba de la empresa de mi tierra hacia Madrid - España(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-03) Castillo Jumbo, Delia PaolaThis project describes an investigation carried out to determine the possibility of entering the Spanish market with a new proposal of coffee, ideal for all types of people since it contains natural ingredients, in addition to providing vitamins and nutrients to the body. Through secondary sources, several concepts related to the subject of study were identified. Through the diagnosis it was possible to determine, based on the interview with the management that the bean coffee is prepared for international marketing, since it is prepared with the quality standards required by external markets. The market study yielded important data since by means of the analysis of the demand, it was possible to conclude that coffee exports to Spain are of 6.7%, which reflects an approximate value of 774 thousand dollars; which gives in Spain an equivalent to 4,000 to 5,000 kilograms of the product, although it can reach up to 8,000 or 10,000 kilograms. Regarding the export plan, an administrative proposal has been established that includes mission, vision, values, as well as a functional organizational chart where an international trade assistant is added as part of the company's team, to collaborate in matters concerning exports. Additionally, an export proposal has been considered, where the requirements for the shipment of bean coffee to the Spanish market are identified. Finally, it was possible to determine by means of a financial analysis that the internal rate of return of this project amounts to 30.73%, the net present Value amounts to $ 32.754,49, since they are values greater than zero, it is concluded that the export project is feasible to be implemented.