COMERCIO INTERNACIONAL
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COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Subject "Cabuya"
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Item Open Access Inteligencia de mercados para la exportación de artesanías elaboradas a base de fibra de cabuya por la asociación artesanal mujer y medio ambiente de la parroquia Plaza Gutiérrez, zona de Intag - provincia de Imbabura(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-11) Ponce Chirán, Silvana PaolaThe "Women and Environment Craft Association" located in the Plaza Gutiérrez parish, in the Intag area, Cotachachi canton, Imbabura province, was founded more than 20 years ago by Mrs. Sandra, a foreign woman who motivated the women of the Plaza Gutiérrez parish to start this endeavor thought to take advantage of the nature that surrounds them and the benefits that it offers them to obtain some type of additional income for the family economy, through the elaboration of handicrafts based on cabuya fiber. The main objective of this research was to determine a potential market to which the crafts can be exported. The intelligence of markets for the export of this product was elaborated with the study of the exports and imports that the crafts have around the world, in this way was chosen the country that more imports makes of this product and also through the benefits of its different logistical, legal and geographic factors, resulting in the country of the United States being the most favorable to carry out exports of handicrafts resulted in the financial study defined the indicators, net present value (NPV), internal rate of return (IRR), cost benefit, contribution margin and break-even point based on the information that was provided by the association.