COMERCIO INTERNACIONAL
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COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Subject "Asoprovalle"
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Item Open Access Plan de exportación de mango y su derivado de la asociación de productores agropecuarios Valle del Chota Asoprovalle de la provincia de Imbabura hacia los Ángeles, California – Estados Unidos(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2018-03) Hidalgo Narváez, Verónica Mariela; Chiza Carapaz, Tamya LizbethThe purpose of this degree work is to develop an export plan for fresh mango from the ASOPROVALLE Association, as well as to propose to the Association the development of the derivative of its star product, mango, such as frozen fruit pulp. It seeks to support the producing Association in the direct diversification of all its production with the aim of building its brand, achieving penetration not only in the national market, but also in the North American market. It has been taken into account the entrance to the state of Los Angeles-California due to the high interest that its inhabitants have for the consumption of non-traditional fruit because of its exquisite flavor, placing it in the first places of consumption. The development of the work is composed of a theoretical framework that provides general information regarding the product and international trade with preambles for its study. In addition, a diagnosis is carried out that is put into practice with the application of the research instruments such as the interview, the survey and the observation sheets, in order to know the management and production modality of the 24 producing partners of the agricultural organization. Next, the administrative and international trade proposal is displayed through the analysis of the foreign market and the destination company for the commercialization of the Ecuadorian production to the company ALBERT'S ORGANICS. With all these parameters it is possible to establish the analysis of the impacts: economic, social, environmental and ecological, which make possible the implementation of the mango export plan in the natural state and frozen fruit pulp, helping the economic-social development of the Association, the community and society in general, through the promotion of exports and the application of Corporate Social Responsibility policies by the Association ASOPROVALLE, which seek to give back to society and the environment.