COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Subject "Asociatividad"
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Item Open Access Modelo de asociatividad para la producción y exportación de vino elaborado a base de cacao del cantón San Lorenzo hacia el mercado de Ontario, Canadá(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-08) Molina Mina, María JoséThe present work of degree consists of fulfilling the objective of elaborating a plan of cocoa wine export towards the province of Ontario, Canada previous to the creation of the association ASOCASA formed by producers of the Canton San Lorenzo, province of Esmeraldas¨, place in which the project will be developed. The cocoa sector of the canton of San Lorenzo is currently engaged in the production of national cocoa, foreigner and CCN for sale to intermediaries, which define the purchase price according to the market. In order to cover the need for development of the sector in the place, it was used the technique of interviews to the producers of the Calderón parish and Casa de Pobre for with the collected information, to know the failures and capacities of production of the sector in the zone that favor the elaboration of finished products. For the development of this project, the characteristics and attributes of the product will be evaluated, as well as those that the association intends to have for its opening to international markets. On the other hand, the tariff fraction in which the wine will be classified for international commercialization was determined. Likewise, for the export of the product, the proposal is presented to the market in Ontario, Canada the wine in bottles with a volume of 750ml, with the necessary adjustments of labeling according to the non-tariff requirements of the country under study. Within the analysis carried out with respect to the target market, the situation of the current wine sector in both countries is studied. Likewise, through a PESTEL analysis, the political, economic, social, technological, ecological and legal situation of Canada is analyzed, aspects that will help to determine the possibility that the product will have of being accepted by the target market it is intended to reach and to establish the potential clients to which it will be directed. Within this study, a previous internal analysis was also carried out, called SWOT analyses this in relation to the cocoa sector of the canton, and it was determined which could represent the diagnostic problem for the operations of the association in the future. A general organization chart is proposed for the association and the description of the positions that will be considered in the administration, in addition, the production process by means of which the cocoa wine is obtained is captured in a graphical way. Finally, a study and financial development will be carried out with their respective projections based on the necessary investment for the creation of the association and introduction of the product to the target market.