COMERCIO INTERNACIONAL
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Item Open Access Inteligencia de mercados para la exportación de bolsos ecológicos de la empresa Plastiandes del cantón Antonio Ante - Imbabura(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-04) Méndez Cabezas, Adrián FernandoThe present investigation was designed as the main objective to execute a market intelligence for the export of Ecological Bags of the company PLASTIANDES, located in the Province of Imbabura, Antonio Ante Canton, Natabuela Parish. The methodologies used in data collection were carried out through surveys and interviews. The results achieved offer new alternatives for sale in foreign markets and generate higher economic returns for the entity. Through the search of the ideal country of export of ecological bags was executed by means of eight main factors aimed at: 1) Socioeconomic Factors, 2) Political Factors, 3) Legal Factors, 4) Social Factors, 5) Competitive Factors, 6) Environmental Factors, 7) Cultural Factors, 8) Geographical Factors. The results in the matrix Profile of Opportunities and Threats in the Middle, revealed that the United States is the main candidate to import ecological bags made with nonwoven fabric (non-woven). Likewise, it details the export plan that ecological bags should have in the country suitable for sale. Within the aforementioned, the viability of the project is also established through financial study. However, it is concluded that the company has the appropriate infrastructure and technology for the production of the product in the quantities requested for export. The response to overproduction and little interest in the Ecuadorian market to care for the environment proposes to find the ideal market for the acceptance of the product, which were chosen for environmental policies, awareness of the 3R, reduce, refuse, recycle and that within their nations tend to adopt an environmental culture before friendly products with the planet, choosing mainly green ecology and reducing the consumption of plastic bags through laws and regulations that apply in their countries.