III Congreso: CIENCIA, SOCIEDAD E INVESTIGACIÓN UNIVERSITARIA
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III Congreso: CIENCIA, SOCIEDAD E INVESTIGACIÓN UNIVERSITARIA
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Browsing III Congreso: CIENCIA, SOCIEDAD E INVESTIGACIÓN UNIVERSITARIA by Author "Alarcón Quinapanta, Mónica del Rocío"
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Item Open Access ESTUDIO DE INDICADORES ECONÓMICOS-FINANCIEROS DE LA EMPRESA DE PRODUCCIÓN Y COMERCIALIZACIÓN FRUTÍCOLA – ORGÁNICA FRUNAPRI(2018) Paredes Zabala, Teresa Belén; Pérez Barral, Osmany; Alarcón Quinapanta, Mónica del RocíoThe objective of this work is to develop a study of economic and financial indicators for the creation of FRUNAPRI organic fruit company, given the need for an organization that contributes to the satisfaction of customers with a healthy food culture, offering them as value added healthy products product of an organic agriculture, where they can be acquired with a weight and suitable price within the reach of the people. In this sense, an analysis of indicators of financial and economic nature, which allow to decide if it is possible to create the company under study. For this, a mixed approach (quantitative and qualitative) is used; which allows the representation and interpretation of the data obtained from the field research with the help of a mixed survey of 348 representatives of households with people present in the Patate canton. It also assesses the viability of the company FRUNAPRI, with the economic indicators, which, result in an annual growth of cash flows, a Net Present Value greater than zero and positive, an Internal Rate of Return higher than the rate discount, a profit of more than half for each dollar invested, a recoverable period of time of 3 years, 1 month and 13 days in a real panorama, emphasizing that the fluctuations in the income and expenses of the company behave insensitive and profitable way.