LICENCIATURA EN COMUNICACIÓN
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Browsing LICENCIATURA EN COMUNICACIÓN by Author "Alemán Pozo, Vito Zinedine"
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Item Open Access Análisis del cambio del periodista digital argentino y ecuatoriano con la llegada de los denominados influencers en la red social YouTube(Pontificia Universidad Católica del Ecuador Ibarra, 2023-04) Alemán Pozo, Vito Zinedine"Communication never stops evolving" The stage of waiting a whole day for the media to report on the most important news of the moment has been overcome. The world has moved to a digital stage characterized by immediacy in news channels. This investigative work analyzes the evolution of Argentine and Ecuadorian digital journalists in the YouTube social network, comparing them with the influencer social phenomenon. Communication went from traditional to digital. Today, the communication channel that sells the most is the social network, which can be consumed on any technological device. The journalist is an intermediary with society, he performs the work of collecting, analyzing, transforming and issuing information. On the other hand, the figure of the influencer is known for creating informal content, being able to persuade and influence people's behavior, and generating a large number of followers. This analysis has helped to diagnose the profiles of Argentine and Ecuadorian influencers and digital journalists, and to learn about their experiences when moving to the modern era. On the other hand, through this analysis, it was possible to measure its level of impact and its way of managing the social network in the face of a global event such as the FIFA World Cup Qatar 2022. For the analysis, successful channels with a track record were prioritized; In Argentina, the influencers: "Momo" and "Goncho" and the professionals: "Martín Liberman" and "TyC Sports" were selected. In Ecuador, the influencers: "xDoTeS" and "Chullita Will" and the professionals: "Andrés Guschmer" and "Marca 90" were selected.