COMERCIO INTERNACIONAL
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COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Author "Castillo Jumbo, Jhonny Ramiro"
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Item Open Access Exportación de la flor Lilium Rainbow de la empresa Jaden Roses del cantón Pedro Moncayo hacia Miami - Estados Unidos(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-03) Castillo Jumbo, Jhonny RamiroThe present investigation was carried out, based on the study of International Businesses, the need to analyze the market of one of the most beautiful flowers in the world and that is produced in Ecuador as the flower was formulated: Lilium Rainbow, same as Despite its potential benefits as an Ecuadorian product for the internationalmarket, it does not being marketed in international markets. The sending of flowers and roses to the world, has been a strength of Ecuador for many years and each of the activities directed to the field of export have been established by all the necessary regulations to determine the guidelines in which to work, for what has been developed an export plan for the flower "Lilium Rainbow", presenting it to the company Jaden Roses of the Canton Pedro Moncayo, specifically to place it in the Miami market and to be able to contribute with a criterion to diversify the portfolio of clients and products that are offered. This has been accomplished by applying a series of methodologies and research methods that have managed to collect data on inductive, deductive, analytical and synthetic content, within an approach with quantifiable and qualifying data, as well as collecting information from the field through of observation, surveys and interviews. All the information that was analyzed, contributed significantly with the adequate development of the research and with the structuring of the proposal of Export the flower "Lilium Rainbow" for the company Jaden Roses of the Canton Pedro Moncayo, province of Pichincha