COMERCIO INTERNACIONAL
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COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Author "Cadena Jijón, Karina Mishelle"
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Item Open Access Creación de una empresa para la producción y comercialización de mermelada de remolacha, ubicada en la provincia de Imbabura, cantón Antonio Ante, hacia Alemania(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-07) Cadena Jijón, Karina Mishelle; Maji Caiño, Edwin JohnatanThe business idea was the creation of a company dedicated to the production of beet marmalade. In the emergence of the idea of the business, whose general objective was: to determine the export processes of beet marmalade to the German market of the company "Mermolacha" of the canton Antonio Ante province of Imbabura, the methodology used is of a character with which He was able to get to know the current situation of the German market regarding the import and export of marmalades, whose results were positive during the inquiries to the market, consumer and competition, generating the business opportunity that allowed to elaborate the organic structure of the company. In the organizational distribution of the company, the name of the company, its vision, mission, objectives and goals, the value chain, the flow diagram, the strategic scale and the organizational environment are deciphered. In the same way we talk about the introduction of the product to the market, having as positioning strategies: differentiation based on the characteristics of the product, strategy of the precursor and differentiation in relation to the competition. The advertising budget was made in relation to the costs incurred by the company. A sales projection was also carried out for five years taking the percentages of the behavior of selling jams in the local and international scope, resulting in the project being viable due to the good net profit that the project reflects in its financial study.