COMERCIO INTERNACIONAL
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COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Author "Buendía Ruiz, Alex Israel"
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Item Open Access Proceso de internacionalización de la empresa Revetej, con su producto hamacas, de la parroquia Miguel Egas Cabezas cantón Otavalo hacia el mercado de España(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-09) Buendía Ruiz, Alex IsraelThe city of Otavalo has been characterized by being tourist and well recognized by travelers from all over the world, during the last decades its crafts have been taking a very important role in the commercialization of these products. "The Plaza of the Ponchos" has become the place where we can find varieties of handicrafts, which range from the textile, jewelry, wood and various items that have given it popularity and fame. For this reason, the objective of the project is to benefit the owner of the Revetej company, as well as to help companies that work in the development of hammocks to learn about the internationalization process that a company needs. Mr. César Revelo, producer of quality hammocks, when moving all or part of his production to other countries, will face the challenge of adapting to a new manufacturing concept, assuming a role closer to that of a new type of distributor, understanding which has enough hammock production. It addresses real data and general aspects of the company Revetej, as well as results obtained from the method of interviews and surveys, direct observation. Among the general aspects is the current situation of the company, as well as the organizational distribution that details the vision, mission, values, objectives. In the same way the proposal of the process of internationalization of the business that allows to fulfill the objective is proposed. The respective financial analysis was also carried out that allows exports to be visualized with a projection of five years.