COMERCIO INTERNACIONAL
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Browsing COMERCIO INTERNACIONAL by Author "Alarcón Vega, Génesis Stefanía"
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Item Open Access Investigación de mercados para la exportación de savia de agave (miel) de la empresa Mishky Huarmy del cantón Cayambe(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-03) Alarcón Vega, Génesis StefaníaThe present investigation was developed based on the necessary guidelines for the structuring of an export content, for the company Mishky Huarmy, which has tried to launch a product derived from the penca, called agave honey, to the international market. It has been produced in the company and put to the consideration of the consumers by own initiative of the owners. The fulfillment of the analysis of existing international markets in everything related to agave has been raised, highlighting agave honey for its health benefits and its ability to replace other sugars or sweeteners. The main objective of this research was to determine a possible potential market for the export of agave honey, for this it was necessary to investigate the markets with the highest exports and imports worldwide, for the country selection, the three Main importers in recent years, taking into account logistical, legal and geographical factors, the result was the United States as the most favorable country to export the product. A qualitative-quantitative research has been applied, with an analytical and descriptive approach, analyzed in such a way the existence of expert criteria and the knowledge of people enrolled in the environment, thus complementing the work with observation through the proper senses of the researcher. Being able to specify the following: market research for the export of savia de agave (miel) from the company "mishky huarmy" from cayambe canton.