Puesta en valor de las artesanías de las comunidades de Carpuela y el Juncal perteneciente al cantón Ibarra por medio del diseño de una feria artesanal
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El trabajo de titulación está enfocado en las artesanías de las comunidades de Carpuela y El Juncal del cantón Ibarra debido a que sus habitantes plasman en ellas su identidad cultural, por lo que es importante que la actividad artesanal se mantenga viva y los turistas o visitantes conozcan su arte\; para lo cual, es fundamental emplear herramientas de promoción y difusión de sus obras. Tomando como referencia lo mencionado, se desarrolló un registro detallado de las artesanías para obtener un inventario de ellas y luego proceder con la elaboración de una marca que las identifique a todas, con el nombre de “Artesanías Afrochoteñas”. Para la promoción de las artesanías afrochoteñas se ha diseñado una feria productiva artesanal en el Centro Intercultural Comunitario El Juncal donde los artesanos tendrán un espacio para la exposición y venta de las obras representativas de sus comunidades, promocionando esta actividad en la página web y redes sociales de la Asociación de Artesanos “Aroma Caliente”. Se elaboró además un paquete turístico de uno y dos días, donde se realizan actividades en las dos comunidades, con el fin de crear un vínculo con el turista, permitiéndole adquirir no solo la artesanía que representa a la cultura afrochoteña, traerá también experiencias de vida junto con los habitantes de las comunidades que visita. Finalmente se realizó una socialización con los artesanos con el objetivo de conocer su opinión, dando como resultado la aprobación de la propuesta permitiendo verificar que realmente cumple sus expectativas y es viable su realización.
The degree work is focused on the handicrafts of the communities of Carpuela and El Juncal del cantón Ibarra because their inhabitants express their cultural identity in them, so it is important that the craft activity is kept alive and tourists or visitors know his art; for this reason it is essential to use tools in order to promote and disseminate their works. Taking as reference as mentioned, a detailed record of the crafts is developed to obtain an inventory of them and then it proceed with the development of a brand that identifies them all, with the name of Artesanías Afrochoteñas. For the promotion of afrochoteñas handicrafts, a productive craft fair has been designed at the El Juncal Community Intercultural Center, where artisans will have a space for the exhibition and sale of the representative works of their communities, promoting this activity on the web page and social networks of Association of artisans Aroma Caliente”. A tour package of one and two days was also prepared, where activities are carried out in the two communities, in order to create a link with the tourist, allowing him to acquire not only the crafts that represents the afrochoteña culture, It will brings life experiences together with the habitants of the communities them visit. Finally, a socialization is carried out with the artisans with the objective of knowing their opinion, resulting in the approval of the proposal allowing to verify that it really meets their expectations and it is feasible to carry it out.
The degree work is focused on the handicrafts of the communities of Carpuela and El Juncal del cantón Ibarra because their inhabitants express their cultural identity in them, so it is important that the craft activity is kept alive and tourists or visitors know his art; for this reason it is essential to use tools in order to promote and disseminate their works. Taking as reference as mentioned, a detailed record of the crafts is developed to obtain an inventory of them and then it proceed with the development of a brand that identifies them all, with the name of Artesanías Afrochoteñas. For the promotion of afrochoteñas handicrafts, a productive craft fair has been designed at the El Juncal Community Intercultural Center, where artisans will have a space for the exhibition and sale of the representative works of their communities, promoting this activity on the web page and social networks of Association of artisans Aroma Caliente”. A tour package of one and two days was also prepared, where activities are carried out in the two communities, in order to create a link with the tourist, allowing him to acquire not only the crafts that represents the afrochoteña culture, It will brings life experiences together with the habitants of the communities them visit. Finally, a socialization is carried out with the artisans with the objective of knowing their opinion, resulting in the approval of the proposal allowing to verify that it really meets their expectations and it is feasible to carry it out.
Description
Keywords
Debajero, Artesanías, Feria, Artesanal