La aculturación medida por la influencia de las redes sociales en la población adolescente Kichwa Kayambi
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Date
2023
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Publisher
PUCE - Ibarra
Abstract
La presente tesis está enfocada en analizar el fenómeno de aculturación en la población adolescente de la cultura Kichwa Kayambi, específicamente de la zona de Cayambe. Para ello se empleó un método de tipo analítico, deductivo y de observación, el mismo nos emitió analizar de forma mucho más concreta y detallada el ámbito de entrevistas, análisis de videos virales de los canales de Youtube y las encuestas. A su vez se emplearon enfoques de carácter cualitativo tales como entrevistas las cuales fueron realizadas a cuatro gestores culturales de la zona de Cayambe, dentro de este mismo enfoque se empleó la observación para ello se analizaron los videos más virales de los canales de Youtube tomando en cuenta a una muestra de cinco creadores de contenido de origen Kichwa. Y dentro de este aspecto se empelo lo cuantitativo, el cual abarcó encuestas, las mismas que fueron realizadas en la Unidad Educativa Dolores Cacuango a estudiantes de octavo a segundo de bachillerato. El interés por el presente tema surge con base a la preocupación latente de que algunas comunidades están envejeciendo en la más remota soledad y esto se debe a que las generaciones más jóvenes no sienten ningún tipo de interés en seguir fomentando la cultura, ya que es vista como algo irrelevante e inclusive por temas de discriminación se llegan a avergonzar de sus raíces autóctonas, provocando que se pierda el verdadero significado. Dentro del presente trabajo de titulación se da relevancia a ciertas terminologías de la cultura Kichwa Kayambi las cuales nos permitirán conocer más a profundidad sobre esta cultura, además se plantea una síntesis de aculturación y adolescentes kichwas Kayambi con los cuales se plantean las variables de estudio. A partir de estos elementos se desarrolló la descripción de materiales y métodos los cuales nos ayudaron a generar el apartado de resultados y discusión.
This thesis is focused on analyzing the phenomenon of acculturation in the adolescent population of the Kichwa Kayambi culture, specifically from the Cayambe area. For this, an analytical, deductive and observation method was used, it showed us to analyze in a much more concrete and detailed way the scope of interviews, analysis of viral videos from YouTube channels and surveys. At the same time, qualitative approaches were used, such as interviews, which were carried out with four cultural managers from the Cayambe area, within this same approach, observation was used, for which the most viral videos on YouTube channels were analyzed, taking into account counts a sample of five content creators of Kichwa origin. And within this aspect, the quantitative was used, which included surveys, the same ones that were carried out in the Dolores Cacuango Educational Unit to students from eighth to second grade. The interest in this topic arises based on the latent concern that some communities are aging in the remotest solitude and this is because the younger generations do not feel any interest in continuing to promote culture, since it is seen as something irrelevant and even due to issues of discrimination, they become ashamed of their autochthonous roots, causing the true meaning to be lost. Within the present titling work, relevance is given to certain terminologies of the Kichwa Kayambi culture, which will allow us to know more about this culture, in addition, a synthesis of acculturation and Kichwa Kayambi adolescents is proposed with which the study variables are proposed. From these elements, the description of materials and methods is developed, which will help us to generate the results and discussion section.
This thesis is focused on analyzing the phenomenon of acculturation in the adolescent population of the Kichwa Kayambi culture, specifically from the Cayambe area. For this, an analytical, deductive and observation method was used, it showed us to analyze in a much more concrete and detailed way the scope of interviews, analysis of viral videos from YouTube channels and surveys. At the same time, qualitative approaches were used, such as interviews, which were carried out with four cultural managers from the Cayambe area, within this same approach, observation was used, for which the most viral videos on YouTube channels were analyzed, taking into account counts a sample of five content creators of Kichwa origin. And within this aspect, the quantitative was used, which included surveys, the same ones that were carried out in the Dolores Cacuango Educational Unit to students from eighth to second grade. The interest in this topic arises based on the latent concern that some communities are aging in the remotest solitude and this is because the younger generations do not feel any interest in continuing to promote culture, since it is seen as something irrelevant and even due to issues of discrimination, they become ashamed of their autochthonous roots, causing the true meaning to be lost. Within the present titling work, relevance is given to certain terminologies of the Kichwa Kayambi culture, which will allow us to know more about this culture, in addition, a synthesis of acculturation and Kichwa Kayambi adolescents is proposed with which the study variables are proposed. From these elements, the description of materials and methods is developed, which will help us to generate the results and discussion section.
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Keywords
Aculturación, Adolescentes, Redes sociales, Cultura, Kichwa kayambi