Estudio de factibilidad para la ampliación del negocio Grúas Játiva en la ciudad de Ibarra
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El negocio Grúas Játiva perteneciente al señor Ramiro Játiva es una pequeña empresa dedicada a la prestación de servicios (trasporte de vehículos), inició sus operaciones en el mes de Abril del año 2000 como microempresa, actualmente este negocio tiene su RUC como una persona natural no obligado a llevar contabilidad.
A través de este estudio se pretende apreciar cómo se encuentra estructurado el negocio mismo que servirá para la adecuada evaluación y toma de decisiones, se valorará como se desempeña el personal que trabaja dentro del mismo y si el propietario está cumpliendo con la ley vigente.
Se desarrolló un estudio de mercado para ver las características de la competencia y determinar una posible demanda.
Se ha trabajado en los procesos, y se evaluó los costos en los que incurre el negocio al momento de prestar sus servicios determinando un adecuado precio.
Se determina si realmente es necesario implementar un nuevo vehículo mismo que servirá como plataforma en la ciudad de Ibarra y si el impacto de esta inversión será realmente beneficioso tanto para los clientes como para el propietario.
The business Cranes Játiva” belonging to Mr. Ramiro Játiva is a small company involve to the service introduction (Vehicle transportation), started its work on April of 2000 as a micro company, nowadays this work has its RUC as a natural person not obligated to keep the books by means of astudy, we try to appreciate how the business is structured, which it will serve for the proper evaluation and decision making about how the staff works so, it is going to be evaluated and if the owner is carrying out with the current law. This marketing study was developed to see the characteristics of the competition and determine a possible demand. We have worked on the processes, and we evaluated the costs incurred by the business at the time of providing its services, determining an appropriate price. It is determined if it is really necessary to implement a new vehicle that will serve as a platform in the city of Ibarra and if the impact of this investment will be really beneficial for both the clients and the owner.
The business Cranes Játiva” belonging to Mr. Ramiro Játiva is a small company involve to the service introduction (Vehicle transportation), started its work on April of 2000 as a micro company, nowadays this work has its RUC as a natural person not obligated to keep the books by means of astudy, we try to appreciate how the business is structured, which it will serve for the proper evaluation and decision making about how the staff works so, it is going to be evaluated and if the owner is carrying out with the current law. This marketing study was developed to see the characteristics of the competition and determine a possible demand. We have worked on the processes, and we evaluated the costs incurred by the business at the time of providing its services, determining an appropriate price. It is determined if it is really necessary to implement a new vehicle that will serve as a platform in the city of Ibarra and if the impact of this investment will be really beneficial for both the clients and the owner.
Description
Keywords
Factibilidad, Costos, Inversión, Financiamiento