Formulación de un plan estratégico para la empresa Runa Tupari Native Travel
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La planeación es un proceso administrativo, el cual es considerado como una guía que establece lineamentos de acción para la obtención de un objetivo ya sea dentro de un periodo de largo, mediano o corto plazo; para el alcance de sus metas es necesario el apoyo de las estrategias las cuales nos permiten establecer acciones para corregir e implementar nuevas alternativas y así alcanzar sus propósitos con mayor eficiencia y eficacia con el apoyo de sus colaboradores. El principal objetivo de esta investigación es formular un Plan Estratégico para la Empresa Runa Tupari Travel. Para ello hay que dar cumplimiento a sus objetivos específicos que viene siendo el realizar un diagnóstico sobre la situación actual de la empresa Runa Tupari Travel tanto interna como externa mediante la aplicación del FODA, permitiéndonos identificar las fortalezas, debilidades, oportunidades y amenazas. De igual manera hay que analizar el ambiente especifico de la Empresa Runa Tupari Travel mediante el modelo de las Fuerzas de Porter, finalmente formular todo lo que respecta la identidad corporativa de la empresa. Los métodos y técnicas utilizadas para el desarrollo del proyecto fue el método mixto de alcance descriptivo, lo que permitió realizar un análisis y la descripción de los hallazgos. La encuesta, entrevista y observación se aplicaron como técnicas para el levantamiento de la información, estas se aplicaron a una muestra de los clientes como también al personal administrativo y propietarios de los albergues lo que facilitó recolectar información clave para la investigación.
Planning is an administrative process, which is considered as a guide that establishes guidelines for action to obtain an objective, either within a long, medium or short term period; In order to achieve its goals, it is necessary to support the strategies which allow us to establish actions to correct and implement new alternatives and thus achieve their purposes more efficiently and effectively with the support of their collaborators. The main objective of this research is to formulate a Strategic Plan for the Runa Tupari Travel Company. To do this, it is necessary to fulfill its specific objectives, which is to carry out a diagnosis of the current situation of the Runa Tupari Travel company, both internally and externally, through the application of the SWOT, allowing us to identify strengths, weaknesses, opportunities and threats. Similarly, the specific environment of the Runa Tupari Travel Company must be analyzed using the Porter Forces model, finally formulating everything that concerns the corporate identity of the company. The methods and techniques used for the development of the project was the mixed method of descriptive scope, which allowed an analysis and description of the findings. The survey, interview and observation were applied as techniques for the collection of the information; these were applied to a sample of the clients as well as to the administrative staff and owners of the shelters which facilitated to collect key information for the investigation.
Planning is an administrative process, which is considered as a guide that establishes guidelines for action to obtain an objective, either within a long, medium or short term period; In order to achieve its goals, it is necessary to support the strategies which allow us to establish actions to correct and implement new alternatives and thus achieve their purposes more efficiently and effectively with the support of their collaborators. The main objective of this research is to formulate a Strategic Plan for the Runa Tupari Travel Company. To do this, it is necessary to fulfill its specific objectives, which is to carry out a diagnosis of the current situation of the Runa Tupari Travel company, both internally and externally, through the application of the SWOT, allowing us to identify strengths, weaknesses, opportunities and threats. Similarly, the specific environment of the Runa Tupari Travel Company must be analyzed using the Porter Forces model, finally formulating everything that concerns the corporate identity of the company. The methods and techniques used for the development of the project was the mixed method of descriptive scope, which allowed an analysis and description of the findings. The survey, interview and observation were applied as techniques for the collection of the information; these were applied to a sample of the clients as well as to the administrative staff and owners of the shelters which facilitated to collect key information for the investigation.
Description
Keywords
Estratégico, Análisis, Plan