INGENIERÍA EN ADMINISTRACIÓN HOTELERA
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INGENIERÍA EN ADMINISTRACIÓN HOTELERA
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Browsing INGENIERÍA EN ADMINISTRACIÓN HOTELERA by Subject "Húespedes"
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Item Open Access Plan de negocios para la casa de huéspedes Blue Paradise en la parroquia de Tumbabiro, cantón Urcuquí provincia de Imbabura(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-12) Benítez Álvarez, Joselyn CarolinaThe development of a business plan to improve the activities of the guest house "Blue Paradise" is based on the fact that Ecuador is a country with great possibilities to develop tourism modalities and the town where the establishment is located, has many tourist attractions that give it important comparative advantages. Blue Paradise is a guest house with excellent facilities, but with low influx of clientele. For this reason, a study was carried out whose general objective was to develop a business plan through an internal analysis to know the current conditions of the guest house and determine aspects to be improved. The study is descriptive and of the field. Interviews were applied to the manager, employees, guests and observation guides of the facilities of the guest house. The findings showed that Blue Paradise has an excellent infrastructure, well maintained, but it does not have staff dedicated to customer service, which is affecting the quality of the services provided. Similarly, it was found that the guest house is not legally registered as a tourism company, does not possess the guidelines for direction, growth, as well as its promotion, advertising is scarce and does not take advantage of digital media for it. Based on the results obtained, a proposal was developed that includes the philosophy of customer service management, functions, responsibilities and hierarchical structure, it also includes marketing plan and promotion package. The study of impacts demonstrated a positive effect of the project, consequently, its application is recommended.