INGENIERÍA EN ADMINISTRACIÓN DE EMPRESAS GATRONÓMICAS
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Browsing INGENIERÍA EN ADMINISTRACIÓN DE EMPRESAS GATRONÓMICAS by Author "Garces Guañuna, Doris Pamela"
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Item Open Access Rescate de la identidad gastronómica de la parroquia de Caranqui para la ruta turística del último inca Atahualpa en la provincia de Imbabura(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2017-11) Garces Guañuna, Doris PamelaThis research is developed as a final requirement for obtaining the title of Engineering in Gastronomic Business Administration, counting in this way with the technical, theoretical and scientific contribution directed to society and in a more centralized way to the northern region of the country. The following research is an agreement that the Pontificia Universidad Católica del Ecuador Sede - Ibarra (PUCE-SI) signed a few months ago with the Decentralized Government of Ibarra (GAD); In addition, there will be logistical and technical support from both the university and the Tourism Directorate of the Ibarra GAD to promote tourism in the city of Ibarra parish of Caranqui. For a better understanding of the reader, the final report of the research is structured into 4 chapters that are briefly described below. Chapter I is called "THEORETICAL FRAMEWORK" which consists of a documentary research on some relevant topics within the research such as: tourism, gastronomy, relationship between tourism and gastronomy, gastronomic route, strategies and types of strategies, gastronomic promotion, and Parish of Caranqui in the city of Ibarra. Chapter II referred to the diagnosis that included: antecedents, diagnostic variables, indicators, matrix of diagnostic relation, operative mechanics, population or universe, sample determination, surveys, FODA and finally the determination of the diagnostic problem. Chapter III is called the "PROJECT ENGINEERING", in which the proposed proposal is detailed; For this the following parameters have been considered: Introduction, objectives, thematic of the route, inventory of gastronomic enterprises of the parish of Caranqui. Chips of the gastronomic establishments, mapping of the attractions, hierarchy of the businesses of the parish of Caranqui. Attractions considered in the layout of the gastronomic route, description of the package, itinerary, route, description of the Tour, cost of the package, a gastronomic recipe from the parish of Caranqui, advertising video and promotion strategies. The last chapter, chapter IV, is "ANALYSIS OF IMPACTS", which contains areas such as social, economic, cultural, educational, tourist impact and last general impact. A matrix has been proposed and based on numerical indicators the levels of impacts by areas with their respective analysis were obtained; In addition to conclusions and recommendations with which culminates this investigation, additionally they consist annexes that enrich the contents developed in previous chapters. The research is made available to the university community and society to be witnesses and judges of a work that will become a reference and contribution for the tourism, hotel and gastronomic sector.