Las estrategias de comunicación interna claves para una adecuada gestión administrativa. Caso empresas Pinto S.A.
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La siguiente investigación fue realizada con la finalidad de conocer la estrecha relación existente entre la gestión administrativa y la comunicación interna a través de estrategias claves en Empresas Pinto S.A, planta San Miguel, Otavalo, año 2019. En primera instancia, se analizó la Gestión Administrativa, desde el enfoque de planeación de la alta gerencia, seguida por la organización, integración del personal por a cargo del departamento de talento humano, dirección de las diferentes jefaturas y la gestión y control en el área de taller y fábrica. En la misma línea, se analizó la comunicación interna, considerando el pilar fundamental de estudio que fue el capital humano de la planta, contando con dimensiones como: flujo de comunicación, canales de comunicación, liderazgo, reconocimiento y participación, cultura e identidad. El tipo de investigación que se llevó a cabo fue, de carácter, mixto (cuantitativa y cualitativa), diseño no experimental transaccional, descriptivo. La población de la Planta en el mes de marzo fue de doscientos ochenta y nueve trabajadores, distribuidos en administrativos, mandos medios y mandos operativos, de los cuales a través de una muestra aleatoria se encuestó a ciento veinte y ocho trabajadores, información que fue introducida al sistema SPSS Stadistic., versión 22. Posteriormente, se realizó siete entrevistas estructuradas a los principales actores de los procesos claves de la Planta. Con la información obtenida, el trabajo de investigación finalizó con la propuesta de un plan estratégico de comunicación interna de la Planta San Miguel.
The following research was conducted with the main purpose of knowing the relationship between administrative management and internal communication. Through key strategies, enterprises as Pinto SA, San Miguel plant, Otavalo, year 2019 play a crucial role here. First of all, we analyse Administrative Management from the planning approach of the organization, integration of the personnel by a charge of the department of human talent, direction of the different headquarters and the management and control in the area of workshop and factory. Trough the same roots, we analyze internal communication. We consider it as the fundamental pillar of the study, a Human Talent of the plant, contacting dimensions such as: communication flow, communication channels, leadership, recognition and participation, culture and identity. The kind of research that was carried out was, quantitative and qualitative, non-experimental transactional, descriptive design. The team in March was about two hundred and eighty-nine workers, distributed in administrative, middle management and operational controls, which a hundred and twenty-eight workers were surveyed through a random sample, information that was introduced to the SPSS Stadistic system, version 22. Subsequently, seven senior management was conducted, followed by structured interviews with the main involved parts of the key processes of the Plant. With the obtained information, the research, ended with the proposal of a strategic plan for internal communication for the San Miguel Plant.
The following research was conducted with the main purpose of knowing the relationship between administrative management and internal communication. Through key strategies, enterprises as Pinto SA, San Miguel plant, Otavalo, year 2019 play a crucial role here. First of all, we analyse Administrative Management from the planning approach of the organization, integration of the personnel by a charge of the department of human talent, direction of the different headquarters and the management and control in the area of workshop and factory. Trough the same roots, we analyze internal communication. We consider it as the fundamental pillar of the study, a Human Talent of the plant, contacting dimensions such as: communication flow, communication channels, leadership, recognition and participation, culture and identity. The kind of research that was carried out was, quantitative and qualitative, non-experimental transactional, descriptive design. The team in March was about two hundred and eighty-nine workers, distributed in administrative, middle management and operational controls, which a hundred and twenty-eight workers were surveyed through a random sample, information that was introduced to the SPSS Stadistic system, version 22. Subsequently, seven senior management was conducted, followed by structured interviews with the main involved parts of the key processes of the Plant. With the obtained information, the research, ended with the proposal of a strategic plan for internal communication for the San Miguel Plant.
Description
Keywords
Administrativa, Estrategias, Gestión, Comunicación