Propuesta de diseño de un producto turístico, para la asociación agropecuaria Manuel Freile Barba La Magdalena parroquia de Angochagua en la provincia de Imbabura
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Date
2021
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Publisher
PUCE - Ibarra
Abstract
La investigación tuvo como objetivo diseñar un producto turístico para el aprovechamiento de las potencialidades turísticas de la Hacienda La Magdalena ubicada en la ciudad de Ibarra provincia de Imbabura, para fortalecer el desarrollo de las capacidades productivas y turísticas, del sector. Se consultaron diferentes fuentes bibliográficas desde diversos autores para cumplimentar el sustento teórico del marco conceptual. Se desarrolló un procedimiento metodológico en el que se estructuraron las fases y etapas del proceso de investigación de acuerdo al diseño del producto turístico, comenzando con un diagnóstico situacional de la zona para lo cual se realizó la recopilación de información desde fuentes primarias y secundarias mediante entrevistas dirigidas autoridades y directivos del sector del área de estudio, como segunda fase se realizó un estudio de mercado en el que fue caracterizada la oferta y la demanda existente y el segmento de mercado hacia quién va dirigido, mediante la aplicación de una encuesta a la población económicamente activa de la ciudad de Ibarra, como resultado se obtuvo el diseño de un producto turístico mediante la proyección técnica que tuvo como objetivo estructurar y definir el modelo bajo el cual se realizó el diseño del producto turístico comunitario, y como cuarta fase el análisis de factibilidad que corresponde a la valoración del proyecto en cuanto a su viabilidad y financiamiento en el cual se procede a desarrollar un estudio técnico detallando la elaboración del producto, en el que se determinaron los costos, comprobando la viabilidad y rentabilidad de la propuesta.
The objective of the research was to design a tourist product to take advantage of the tourist potential of the Hacienda La Magdalena located in the city of Ibarra, Imbabura province, to strengthen the development of the productive and tourist capacities of the sector. Different bibliographic sources were consulted from various authors to complete the theoretical support of the conceptual framework. A methodological procedure was developed in which the phases and stages of the research process were structured according to the design of the tourism product, beginning with a situational diagnosis of the area for which information was collected from primary and secondary sources through interviews. Directed authorities and executives of the sector of the study area as a second phase, a market study was carried out in which the existing supply and demand was characterized and the market segment to whom it is directed, through the application of a survey of the population economically active in the city of Ibarra, the design of a tourist product was obtained through the technical projection that aimed to structure and define the model under which the design of the tourist product was made, and as a fourth phase the feasibility analysis corresponding to the evaluation of the project regarding its viability and financing In which we proceed to develop a technical study detailing the elaboration of the product, in which the costs were determined, verifying the viability and profitability of the proposal.
The objective of the research was to design a tourist product to take advantage of the tourist potential of the Hacienda La Magdalena located in the city of Ibarra, Imbabura province, to strengthen the development of the productive and tourist capacities of the sector. Different bibliographic sources were consulted from various authors to complete the theoretical support of the conceptual framework. A methodological procedure was developed in which the phases and stages of the research process were structured according to the design of the tourism product, beginning with a situational diagnosis of the area for which information was collected from primary and secondary sources through interviews. Directed authorities and executives of the sector of the study area as a second phase, a market study was carried out in which the existing supply and demand was characterized and the market segment to whom it is directed, through the application of a survey of the population economically active in the city of Ibarra, the design of a tourist product was obtained through the technical projection that aimed to structure and define the model under which the design of the tourist product was made, and as a fourth phase the feasibility analysis corresponding to the evaluation of the project regarding its viability and financing In which we proceed to develop a technical study detailing the elaboration of the product, in which the costs were determined, verifying the viability and profitability of the proposal.
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Keywords
Turismo comunitario, Producto turístico, La magdalena, Oferta, Demanda