Propuesta para el diseño de una geo ruta turística lacustre en los cantones Ibarra, Otavalo y Cotacachi, provincia de Imbabura
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Date
2023
Journal Title
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Volume Title
Publisher
PUCE - Ibarra
Abstract
Las geos rutas turísticas representan una innovadora forma de explorar destinos, fusionando tecnología geoespacial con la experiencia tradicional de viaje. Estas aprovechan la información geográfica y capacidades de navegación para brindar a los viajeros experiencias únicas y enriquecedoras. El propósito de este estudio es desarrollar rutas turísticas geográficas para ampliar la oferta en el Geo Parque Mundial Imbabura. La metodología combina métodos inductivos-deductivos, analíticos-sintéticos y lógicos deductivos en una investigación aplicada. Se emplearon tres técnicas de investigación: encuestas, entrevistas y observación no participativa, con una muestra de 165 encuestas calculada a partir de la población económicamente activa (PEA) de Imbabura. Las entrevistas proporcionaron perspectivas profesionales sobre turismo. La diversificación turística en el Geo Parque Imbabura ha sido tema recurrente para entidades públicas y privadas. Este estudio resalta la importancia de la tecnología geoespacial y métodos mixtos de investigación para diversificar la oferta en el Geo Parque Mundial Imbabura. Las encuestas, entrevistas y observación no participativa revelaron que el diseño de geo rutas turísticas se beneficia del uso de herramientas como Google Earth y Google Maps, mientras que la influencia de las redes sociales destaca su papel crucial en la promoción y conocimiento entre los turistas, resaltando la importancia de mantenerse actualizado con las tendencias y demandas turísticas actuales. Como conclusión, este estudio destaca la combinación de tecnología geoespacial y métodos de investigación mixtos como fundamentales para el desarrollo y promoción de estas rutas. La colaboración entre entidades públicas y privadas, junto con el seguimiento de las tendencias turísticas actuales, son elementos clave para el éxito continuo en la diversificación y promoción del turismo en el Geoparque.
Geo-tourist routes are an innovative way to explore tourist destinations, blending geospatial technology with the traditional travel experience. These routes harness geographical information and navigation capabilities to provide travelers with unique and enriching experiences. The purpose of this study is to develop geographical tourist routes to expand the tourist offer in the Imbabura World Geo Park. The methodology combines inductive-deductive, analytical-synthetic, and deductive-logical methods in applied research. Three research techniques were used: surveys, interviews, and non-participatory observation, with a sample calculated from the economically active population (EAP) of Imbabura, resulting in 165 surveys. Interviews provided valuable professional perspectives on tourism. Tourist diversification in the Imbabura Geo Park has been a recurring theme for public and private entities. This study highlights the importance of geospatial technology and mixed research methods in diversifying the tourist offer in the Imbabura World Geo Park. Surveys, interviews, and non-participatory observation revealed that the design of geo-tourist routes greatly benefits from the use of tools such as Google Earth and Google Maps, while the influence of social networks underscores their crucial role in promoting and informing tourists, highlighting the importance of staying updated with current tourism trends and demands. This study highlights the innovative potential of geo-tourist routes in the Imbabura World Geo Park. In conclusion, this study emphasizes that the combination of geospatial technology and mixed research methods has proven to be fundamental for the development and promotion of these routes. Collaboration between public and private entities, along with monitoring current tourism trends, are key elements for the ongoing success in diversifying and promoting tourism in the Geopark.
Geo-tourist routes are an innovative way to explore tourist destinations, blending geospatial technology with the traditional travel experience. These routes harness geographical information and navigation capabilities to provide travelers with unique and enriching experiences. The purpose of this study is to develop geographical tourist routes to expand the tourist offer in the Imbabura World Geo Park. The methodology combines inductive-deductive, analytical-synthetic, and deductive-logical methods in applied research. Three research techniques were used: surveys, interviews, and non-participatory observation, with a sample calculated from the economically active population (EAP) of Imbabura, resulting in 165 surveys. Interviews provided valuable professional perspectives on tourism. Tourist diversification in the Imbabura Geo Park has been a recurring theme for public and private entities. This study highlights the importance of geospatial technology and mixed research methods in diversifying the tourist offer in the Imbabura World Geo Park. Surveys, interviews, and non-participatory observation revealed that the design of geo-tourist routes greatly benefits from the use of tools such as Google Earth and Google Maps, while the influence of social networks underscores their crucial role in promoting and informing tourists, highlighting the importance of staying updated with current tourism trends and demands. This study highlights the innovative potential of geo-tourist routes in the Imbabura World Geo Park. In conclusion, this study emphasizes that the combination of geospatial technology and mixed research methods has proven to be fundamental for the development and promotion of these routes. Collaboration between public and private entities, along with monitoring current tourism trends, are key elements for the ongoing success in diversifying and promoting tourism in the Geopark.
Description
Keywords
Geo rutas turísticas, Oferta lacustre, Geo parque imbabura