Puesta en valor del producto turístico feria del cuero del cantón Cotacachi
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El presente proyecto de titulación tiene como base fundamental la puesta en valor del producto turístico feria del cuero del cantón Cotacachi, mediante un estudio de campo y la utilización de técnicas como entrevista, observación, fichas se ha logrado recopilar información acerca del desarrollo de la feria anual en el cantón. Se ha realizado mediante un modelo de investigación descriptiva con un enfoque cualitativo, en donde se ha podido determinar que la feria del cuero no solamente se debe realzar el sector artesanal, sino que también se ha logrado involucrar tres sectores que son netamente del cantón, conformadas desde la zona andina, zona de Intag, zona urbana. Los sectores involucrados son el sector artesanal, agroindustrial, gastronómico y musical sectores, que han permitido el desarrollo y mejoramiento del cantón. El trabajo de campo dio como resultado la puesta en valor de la feria del cuero Cotacachi a ejecutarse en el año 2020, impulsando los sectores mediante la utilización de herramientas tecnológicas y productos publicitarios y promocionales, considerando que la feria del cuero Cotacachi es uno de los principales atractivos turísticos del cantón y de la provincia de Imbabura, el cual ha permitido tener afluencia de turísticas generando mayores ingresos a la provincia de Imbabura.
The present project has as fundamental base the valorization of the tourist product fair of the leather of the corner Cotacachi, where by means of an optimal study of field and the use of techniques like interview, observation, cards has been compiled information about the development of the annual fair in the canton. It has been done through a descriptive research model with a qualitative approach where it has been determined that the leather fair should not only enhance the artisanal sector if it has not been possible to involve three sectors that are distinctly from the canton formed from the Andean area Intag, rural and urban. The sectors involved are the artisanal, agroindustrial, gastronomic and musical sectors, which have allowed the development and improvement of the canton. The fieldwork resulted in the enhancement of the Cotacachi leather fair to be carried out in 2020, boosting the sectors through the use of technological tools and advertising and promotional products, considering that the Cotacachi leather fair is one of the main tourist attractions of the canton and the province of Imbabura, which has allowed an influx of tourists generating higher income to the province of Imbabura.
The present project has as fundamental base the valorization of the tourist product fair of the leather of the corner Cotacachi, where by means of an optimal study of field and the use of techniques like interview, observation, cards has been compiled information about the development of the annual fair in the canton. It has been done through a descriptive research model with a qualitative approach where it has been determined that the leather fair should not only enhance the artisanal sector if it has not been possible to involve three sectors that are distinctly from the canton formed from the Andean area Intag, rural and urban. The sectors involved are the artisanal, agroindustrial, gastronomic and musical sectors, which have allowed the development and improvement of the canton. The fieldwork resulted in the enhancement of the Cotacachi leather fair to be carried out in 2020, boosting the sectors through the use of technological tools and advertising and promotional products, considering that the Cotacachi leather fair is one of the main tourist attractions of the canton and the province of Imbabura, which has allowed an influx of tourists generating higher income to the province of Imbabura.
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Keywords
Publicidad, Tecnológicas, Valor, Producto