Diseño de un plan de responsabilidad social empresarial, caso: Centro de acopio Apangora, Otavalo - Ecuador
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La Responsabilidad Social Empresarial actualmente está siendo aplicada por pocas empresas, esto se debe a que no todas las empresas tienen el conocimiento acerca de la importancia del tema de la RSE, el cual busca replantear los grupos de interés, para contribuir una relación socialmente responsable y el desarrollo sostenible. El presente proyecto de investigación, tiene como objetivo diseñar un Plan de Responsabilidad Social Empresarial (RSE) para el Centro de Acopio Apangora el mismo que procura la aplicación principios éticos, valores corporativos y estrategias sostenibles que permitan generar beneficios para todos los grupos de interés al tiempo que mejora la competitividad de la empresa. Para esta investigación se aplicó encuestas a empleados, a la comunidad y a los clientes, además una entrevista al administrador del centro de acopio. A continuación, se analizaron los resultados obtenidos y se determinó que la empresa genera contaminación medio ambiental, incumplimiento de las expectativas de los clientes y la falta de interés dentro del personal, por lo que una vez realizado el respectivo diagnóstico se procura corregir los problemas encontrados. Seguidamente se presenta la indispensable propuesta del Plan de Responsabilidad Social Empresarial para el Centro de Acopio Apangora, estableciendo la gestión eficiente de los recursos naturales, talento humano, aplicación de buenas prácticas de manufactura en su producción, estableciendo una política de Seguridad y Salud Ocupacional y un adecuado control de calidad, que permitan construir relaciones sostenibles y rentables a largo plazo con los grupos de interés de la empresa.
Corporate Social Responsibility is currently being applied by few companies since not everyone has the knowledge of the importance of this issue of CSR, which seeks to rethink the interest groups, to contribute to a socially responsible relationship and sustainable development. The present research project has as purpose to design a Corporate Social Responsibility Plan (CSR) for the Apangora Gathering Center, which seeks the application of ethical principles, corporate values and sustainable strategies that allows to generate benefits for all the stakeholders, at the same time that improves the competitiveness of the company. For this research, surveys were applied to employees, the community and clients, as well as an interview with the administrator of the gathering center. Then, the results obtained were analyzed and it was determined that the company generates impacts environmental pollution, non-compliance with customer expectations and the deficiency of interest within the staff, so that once the respective diagnosis is made, an effort is made to correct the problems found. Then, is presented the indispensable proposal of the Corporate Social Responsibility Plan for the Apangora Gathering Center, establishing the efficient management of natural resources, human talent, application of good manufacturing practices in its production, establishing a policy of Occupational Health and Safety and an adequate quality control, that allow to build sustainable and profitable relationships to long-term with the company's stakeholders.
Corporate Social Responsibility is currently being applied by few companies since not everyone has the knowledge of the importance of this issue of CSR, which seeks to rethink the interest groups, to contribute to a socially responsible relationship and sustainable development. The present research project has as purpose to design a Corporate Social Responsibility Plan (CSR) for the Apangora Gathering Center, which seeks the application of ethical principles, corporate values and sustainable strategies that allows to generate benefits for all the stakeholders, at the same time that improves the competitiveness of the company. For this research, surveys were applied to employees, the community and clients, as well as an interview with the administrator of the gathering center. Then, the results obtained were analyzed and it was determined that the company generates impacts environmental pollution, non-compliance with customer expectations and the deficiency of interest within the staff, so that once the respective diagnosis is made, an effort is made to correct the problems found. Then, is presented the indispensable proposal of the Corporate Social Responsibility Plan for the Apangora Gathering Center, establishing the efficient management of natural resources, human talent, application of good manufacturing practices in its production, establishing a policy of Occupational Health and Safety and an adequate quality control, that allow to build sustainable and profitable relationships to long-term with the company's stakeholders.
Description
Keywords
Responsabilidad, Ambiental, Administración