Estrategias de responsabilidad social empresarial para la comercializadora de ropa Fashion Club Compañía Limitada de la ciudad de Ibarra
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
Varias empresas en la actualidad no cuentan con planes de Responsabilidad Social Empresarial, tienen concepciones equivocadas al respecto y consideran que no es necesario tomarlo en consideración dentro de su planificación estratégica. Después de realizar una indagación minuciosa, donde se recopiló información valiosa y muy importante para el giro del negocio de la Comercializadora de Ropa Fashion Club Compañía Limitada. Para apoyar la investigación, se consultaron varias fuentes bibliográficas tanto físicas como virtuales, para solventar algunas concepciones técnicas al respecto de la Responsabilidad Social Empresarial, con lo cual se pudieron profundizar y comprender de una manera más adecuada, lo conceptos y definiciones que conciernen a este campo. Por otro lado, con respecto a la información recopilada, se destacaron algunos aspectos en los cuales se identificaron claramente, cuáles eran las fortalezas, oportunidades, debilidades y amenazas a las que la empresa se enfrenta; toda esta información dirigida a clientes, colaboradores y a la Gerencia General, mostro la realidad situacional de la compañía. Luego de recopilar la información se procedió a generar estrategias y actividades concernientes a la Responsabilidad Social Empresarial, de tal modo que la gestión de la empresa esté enfocada de mejor forma en satisfacer las necesidades de los públicos de interés. Finalmente, se termina el presente proyecto con las conclusiones y recomendaciones a las que se ha llegado, luego de un proceso sistemático cuyas fases se cumplieron a cabalidad de acuerdo a la normativa señalada por la PUCESI.
Several companies currently do not have plans for Corporate Social Responsibility, have misconceptions about it and believe that it is not necessary to take it into consideration in their strategic planning. After conducting a meticulous inquiry, where valuable and very important information was collected for the business of the Fashion Clothing Company Limited Fashion Company. To support the research, several bibliographic sources, both physical and virtual, were consulted to resolve some technical conceptions regarding Corporate Social Responsibility, with which they could deepen and understand in a more adequate way, the concepts and definitions that concern this countryside. On the other hand, with respect to the information collected, some aspects were highlighted in which they were clearly identified, which were the strengths, opportunities, weaknesses and threats to which the company is facing; all this information addressed to clients, collaborators and to the General Management, showed the situational reality of the company. After compiling the information, strategies and activities concerning to Corporate Social Responsibility were generated, in such a way that the management of the company is focused in a better way to satisfy the needs of the public of interest. Finally, the present project ends with the conclusions and recommendations that have been reached, after a systematic process whose phases were fully met according to the regulations indicated by the PUCESI.
Several companies currently do not have plans for Corporate Social Responsibility, have misconceptions about it and believe that it is not necessary to take it into consideration in their strategic planning. After conducting a meticulous inquiry, where valuable and very important information was collected for the business of the Fashion Clothing Company Limited Fashion Company. To support the research, several bibliographic sources, both physical and virtual, were consulted to resolve some technical conceptions regarding Corporate Social Responsibility, with which they could deepen and understand in a more adequate way, the concepts and definitions that concern this countryside. On the other hand, with respect to the information collected, some aspects were highlighted in which they were clearly identified, which were the strengths, opportunities, weaknesses and threats to which the company is facing; all this information addressed to clients, collaborators and to the General Management, showed the situational reality of the company. After compiling the information, strategies and activities concerning to Corporate Social Responsibility were generated, in such a way that the management of the company is focused in a better way to satisfy the needs of the public of interest. Finally, the present project ends with the conclusions and recommendations that have been reached, after a systematic process whose phases were fully met according to the regulations indicated by the PUCESI.
Description
Keywords
Gestión, Normativas