Diseño de estrategias de promoción de la ruta de artesanías de la parroquia La Esperanza
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
En la actualidad el turismo ha sido una revolución con el paso del tiempo, que ha ido desarrollándose no solo en nuestro país sino a nivel mundial, mediante varios factores como es: social, económico, natural y cultural que ayuda a la ciudadanía en tener una mejor vida a base de ello.
En éste proyecto que es el diseñar estrategias para promocionar las artesanías de la Esperanza, es lograr fortalecer e incentivar a las personas que se dedican a esta actividad a emprender y obtener grades beneficios por su gran labor, que sean líderes de sus ideas y vean un cambio a futuro.
El presente proyecto de investigación, consta de cinco capítulos cada uno de ellos detalla su parte teórica y práctica, que se ha desarrollado en el proyecto; con la finalidad de orientar el conocimiento y lograr un cambio a futuro para el progreso de una parroquia.
En lo que se refiere el PRIMER CAPÍTULO denominado Marco Teórico, se basó a una minuciosa investigación bibliográfica, basándose a libros, páginas de internet, artículos de la web revistas, folletos con el objetivo de tener bases en lo que se refiere el turismo, y observar la gran importancia que tiene a nivel mundial.
En el SEGUNDO CAPÍTULO conocido también como Diagnostico, se desarrolló una matriz diagnostica donde se describe las variables necesarias para llevar a cabo mediante encuestas, entrevistas, observación; que fueron aplicadas a los turistas que visitan a distintos establecimientos de hospedajes de la parroquia la Esperanza, por lo tanto gracias al diagnóstico que se realizó, se llevó a la conclusión de la importancia que es el diseñar estrategias para promocionar las artesanías de la parroquia la Esperanza, basándose con datos y criterios reales por parte de los visitantes y moradores del sector.
A continuación en el TERCER CAPÍTULO denominado también como Ingeniería de Proyecto se tomó en consideración como va diseñadas las estrategias que ayudará a la promoción de las artesanías, creando una ruta de las artesanías y enumerando varias
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estrategias que ayudaría aumentar el número de turistas, para seguir desarrollando el turismo en este sector.
Finalmente el CUARTO CAPÍTULO considerado también como análisis de impactos, mediante esta herramienta se permitió saber el impacto Global de toda la Investigación del proyecto, y determinar la factibilidad y el valor que tiene el turismo cultural, natural en esta parroquia la Esperanza.
Y para concluir se formuló algunas conclusiones y recomendaciones, mediante el desarrollo del presente proyecto de Investigación, basándose a las experiencias que se dio en la parroquia la Esperanza.
Nowadays tourism has been a revolution with the passage of time, which has developed not only in our country but worldwide, through various factors such as: social, economic, natural and cultural that helps citizens to have a better life based on it. In this project that is designing strategies to promote the crafts of the Esperanza, is to strengthen and encourage people who are dedicated to this activity to undertake and obtain great benefits for their great work, to be leaders of their ideas and see a change in the future. This research project consists of five chapters, each of which details the theoretical and practical part that has been developed in the project, in order to guide knowledge and achieve a change in the future for the progress of a parish. Regarding the FIRST CHAPTER called Theoretical Framework, it was based on a meticulous bibliographical research, based on books, internet pages, articles of the web, magazines, brochures with the aim of having bases in what concerns tourism, and observing the great importance it has worldwide. In the SECOND CHAPTER also known as Diagnostic, a diagnostic matrix was developed which describes the necessary variables to be carried out through surveys, interviews, observation that were applied to tourists visiting different lodging establishments of the Esperanza parish, Thanks to the diagnosis that was made, it was concluded that it is important to design strategies to promote the crafts of the Esperanza parish, based on real data and criteria from visitors and residents of the sector Then in the THIRD CHAPTER also called Project Engineering, it was taken into consideration how the strategies that will help to promote handicrafts are being designed, creating a route of handicrafts and enumerating several strategies that would help to increase the number of tourists, to follow developing tourism in this sector. xvii Finally, the FOURTH CHAPTER, also considered as impact analysis, through this tool allowed to know the global impact of all the research of the project, and to determine the feasibility and value of cultural, natural tourism in this parish la Esperanza. And to conclude some conclusions and recommendations were formulated, through the development of the present research project, based on the experiences that occurred in the Esperanza parish.
Nowadays tourism has been a revolution with the passage of time, which has developed not only in our country but worldwide, through various factors such as: social, economic, natural and cultural that helps citizens to have a better life based on it. In this project that is designing strategies to promote the crafts of the Esperanza, is to strengthen and encourage people who are dedicated to this activity to undertake and obtain great benefits for their great work, to be leaders of their ideas and see a change in the future. This research project consists of five chapters, each of which details the theoretical and practical part that has been developed in the project, in order to guide knowledge and achieve a change in the future for the progress of a parish. Regarding the FIRST CHAPTER called Theoretical Framework, it was based on a meticulous bibliographical research, based on books, internet pages, articles of the web, magazines, brochures with the aim of having bases in what concerns tourism, and observing the great importance it has worldwide. In the SECOND CHAPTER also known as Diagnostic, a diagnostic matrix was developed which describes the necessary variables to be carried out through surveys, interviews, observation that were applied to tourists visiting different lodging establishments of the Esperanza parish, Thanks to the diagnosis that was made, it was concluded that it is important to design strategies to promote the crafts of the Esperanza parish, based on real data and criteria from visitors and residents of the sector Then in the THIRD CHAPTER also called Project Engineering, it was taken into consideration how the strategies that will help to promote handicrafts are being designed, creating a route of handicrafts and enumerating several strategies that would help to increase the number of tourists, to follow developing tourism in this sector. xvii Finally, the FOURTH CHAPTER, also considered as impact analysis, through this tool allowed to know the global impact of all the research of the project, and to determine the feasibility and value of cultural, natural tourism in this parish la Esperanza. And to conclude some conclusions and recommendations were formulated, through the development of the present research project, based on the experiences that occurred in the Esperanza parish.
Description
Keywords
Ruta, Artesanías, Promoción