Aplicación web/ móvil para la promoción de la microempresa Amelia mediante un modelo de comercio electrónico B2C
No Thumbnail Available
Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
Las transacciones del comercio han evolucionado acorde a las necesidades y requerimientos que impone el mercado y sobre todo al cambio en cuanto a las costumbres de los clientes quienes hacen uso de las modernas tecnologías para realizar compras mediante un método de empresa cliente denominado B2C, el cual es un modelo de negocio donde las transacciones de productos se lo realiza mediante proceso de compra online por lo que se planteó como objetivo implementar una aplicación web/ móvil para la promoción de la microempresa Amelia mediante un modelo de comercio electrónico. La metodología de desarrollo de la solución tecnológica para la microempresa que se utilizo es la de Programación Extrema, la cual provee los procesos y procedimientos necesarios para el desarrollo del producto de software mediante especificación de requisitos, modelado, desarrollo, pruebas e implementación de la aplicación con el cliente. Como resultados se obtuvo una aplicación web la cual permite el personamiento acorde a un modelo de negocio de ventas online de la microempresa Amelia a través de internet, además de una aplicación móvil para que los clientes puedan realizar las transacciones de compra de los diferentes productos que la tienda online oferta.
Trade transactions have evolved according to the needs and requirements imposed by the market and above all to the change in the customs of customers who make use of modern technologies to make purchases through a client company method called B2C, the which is a business model where product transactions are carried out through the online purchase process, so the objective was to implement a web / mobile application for the promotion of the Amelia microenterprise through an electronic commerce model. The methodology of development of the technological solution for the microenterprise that was used is that of Extreme Programming, which provides the processes and procedures necessary for the development of the software product through specification of requirements, modeling, development, testing and implementation of the application. with the client. As a result, a web application was obtained which allows the personalization according to an online sales business model of the Amelia microenterprise through the Internet, as well as a mobile application so that customers can carry out the purchase transactions of the different products that the online store offer.
Trade transactions have evolved according to the needs and requirements imposed by the market and above all to the change in the customs of customers who make use of modern technologies to make purchases through a client company method called B2C, the which is a business model where product transactions are carried out through the online purchase process, so the objective was to implement a web / mobile application for the promotion of the Amelia microenterprise through an electronic commerce model. The methodology of development of the technological solution for the microenterprise that was used is that of Extreme Programming, which provides the processes and procedures necessary for the development of the software product through specification of requirements, modeling, development, testing and implementation of the application. with the client. As a result, a web application was obtained which allows the personalization according to an online sales business model of the Amelia microenterprise through the Internet, as well as a mobile application so that customers can carry out the purchase transactions of the different products that the online store offer.
Description
Keywords
Comercio electrónico b2c, Amelia, Desarrollo de aplicaciones web/móvil, Tienda online