When Memes Become a Serious Business: Memetics as a Political Communication Strategy in the United States and Ecuador

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dc.careerEscuela de Sociología y Ciencias Políticases
dc.category.authorprincipalen_US
dc.contributor.authorCarrillo Andrade, Andrea del Carmen
dc.contributor.authorLópez Paredes, Marco Vinicio
dc.contributor.correspondingAndrea Carrillo, Andrade del Carmen
dc.countryEcuadores
dc.date.accessioned2023-11-04T21:34:50Z
dc.date.available2023-11-04T21:34:50Z
dc.date.issued202-10-01
dc.dedication.authorTCes
dc.description.abstractThe media convergence model refers to a context in which the information is produced by every and anybody, without intermediates or filters. This offers new possibilities for citizens and politicians to interact and frame situations. One way to do so is by memetics. Memes have 3 main characteristics: (1) Diffuse at the micro level but shape the macro structure of society; (2) Use cultural items that people can potentially imitate; (3) Travel through competition and selection. When it comes to political memes, few research has been held. That is why the research question that arises is how memes allow prosumers to interact and opine about politicians? The present investigation based in multimodal analysis compares memes among United States and Ecuador when former Presidents were banned from social networks. It concludes that public discussion memes are the preferred ones for prosumers; they use cultural items to create situational jokes and make fun of politicians. These memes imitate instead of creating new messages, are restricted about the topics and generate polarized meanings.en_US
dc.facultyCiencias Humanases
dc.id.author1716116254
dc.id.author1715988430
dc.id.type1
dc.identifier.doidoi.org/10.1007/978-981-16-5792-4_9
dc.identifier.issn2190-3018
dc.identifier.urihttps://repositorio.puce.edu.ec/handle/123456789/5354
dc.identifier.urihttps://link.springer.com/chapter/10.1007/978-981-16-5792-4_9
dc.indexed.databaseOtheres
dc.language.isoen
dc.list.authorsAndrade, A., López P. et al
dc.magazine.pageRange82–93
dc.magazine.titleCommunication and Smart Technologiesen_US
dc.magazine.volumeChapter259
dc.rightsOpenAccessen
dc.statepublisheden_US
dc.subjectRedes Socialeses
dc.subjectComunicaciónes
dc.subjectMemeses
dc.subjectRedes Sociales
dc.subjectComunicación
dc.subjectMemes
dc.titleWhen Memes Become a Serious Business: Memetics as a Political Communication Strategy in the United States and Ecuadoren_US
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