Propuesta de implementación de un Glamping en la Comuna Zuleta, Sector Cocha Baja
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Date
2023
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Publisher
PUCE - Ibarra
Abstract
El turismo, como actividad socioeconómica, desempeña un papel fundamental en el desarrollo tanto de diversas industrias como de comunidades en general. Las nuevas tendencias en esta industria reflejan un cambio en la percepción del viaje, enfocándose en promover experiencias más auténticas y en sintonía con la naturaleza. Una de las propuestas más innovadoras en Ecuador es el Glamping, una fusión de 'glamour' y 'camping', que ofrece una experiencia de alojamiento que combina la comodidad y el lujo de un hotel con la conexión cercana con la naturaleza. El objetivo principal de la presente investigación fue desarrollar una propuesta de Glamping en la comunidad de Zuleta, ubicada en la provincia de Imbabura. Esta iniciativa busca impulsar el turismo en esta localidad y aprovechar su entorno rural, donde conviven culturas indígenas, tradiciones autóctonas y pintorescos paisajes, que incluyen lagunas y senderos naturales. Además, el estudio analizó detenidamente las características geográficas, ambientales y culturales de la zona, así como la estructura de su sistema turístico. Para lograr este propósito, se aplicó una metodología mixta que se basó principalmente en encuestas y fichas de observación. Esta estrategia permitió recopilar datos tanto cualitativos como cuantitativos. Como resultado de este análisis, se concluyó que los potenciales clientes son mayoritariamente jóvenes y adultos con preferencias específicas en lo que respecta a su experiencia de alojamiento. Se concluye que la implementación del glamping, es una alternativa innovadora que adquiere relevancia en la comunidad de Zuleta siguiendo las tendencias turísticas emergentes.
Tourism, as a socio-economic activity, plays a fundamental role in the development of various industries and communities at large. Emerging trends in this industry reflect a shift in the perception of travel, focusing on promoting more authentic experiences in harmony with nature. One of the most innovative proposals in Ecuador is Glamping, a fusion of glamour and camping, offering an accommodation experience that blends the comfort and luxury of a hotel with a close connection to nature. The main objective of this research was to develop a Glamping proposal in the community of Zuleta, located in the province of Imbabura. This initiative aims to boost tourism in the locality and capitalize on its rural environment, where indigenous cultures, native traditions, and picturesque landscapes, including lagoons and natural trails, coexist. Additionally, the study thoroughly analyzed the geographical, environmental, and cultural features of the area, as well as the structure of its tourism system. To achieve this goal, a mixed methodology was applied, primarily based on surveys and observation sheets. This strategy allowed for the collection of both qualitative and quantitative data. As a result of this analysis, it was concluded that potential customers are predominantly young adults with specific preferences regarding their lodging experience. It is concluded that the implementation of glamping is an innovative alternative that is gaining relevance in the community of Zuleta following emerging tourism trends.
Tourism, as a socio-economic activity, plays a fundamental role in the development of various industries and communities at large. Emerging trends in this industry reflect a shift in the perception of travel, focusing on promoting more authentic experiences in harmony with nature. One of the most innovative proposals in Ecuador is Glamping, a fusion of glamour and camping, offering an accommodation experience that blends the comfort and luxury of a hotel with a close connection to nature. The main objective of this research was to develop a Glamping proposal in the community of Zuleta, located in the province of Imbabura. This initiative aims to boost tourism in the locality and capitalize on its rural environment, where indigenous cultures, native traditions, and picturesque landscapes, including lagoons and natural trails, coexist. Additionally, the study thoroughly analyzed the geographical, environmental, and cultural features of the area, as well as the structure of its tourism system. To achieve this goal, a mixed methodology was applied, primarily based on surveys and observation sheets. This strategy allowed for the collection of both qualitative and quantitative data. As a result of this analysis, it was concluded that potential customers are predominantly young adults with specific preferences regarding their lodging experience. It is concluded that the implementation of glamping is an innovative alternative that is gaining relevance in the community of Zuleta following emerging tourism trends.
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Keywords
Turismo, Desarrollo local, Glamping, Ecoturismo, Turismo de aventura