Modelo de gestión para el desarrollo de actividades turísticas en la comunidad La Rinconada
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La presente investigación se basa principalmente en proponer un modelo de gestión para el desarrollo de actividades turísticas en la comunidad La Rinconada, para mejorar las actividades ofertadas, con el fin de que se pueda brindar un servicio de calidad y atraer turistas. Para poder efectuar el modelo de gestión se realizó un diagnóstico de la actividad turística dentro de la comunidad, con la finalidad de conocer las actividades turísticas que ofertan, además se realizó encuestas para determinar el perfil del turista que visita la comunidad, por otra parte se efectuó una matriz para conocer el acceso a los servicios básicos, equipamiento, dirección a las actividades, herramientas para el desarrollo óptimo de las actividades, organización dentro de la comunidad con respecto al turismo, si las construcciones no afectan al medio ambiente, entre otros. Toda la información para la investigación se obtuvo por medio de la observación de campo, encuestas, entrevistas y matrices. El modelo de gestión de actividades turísticas en la comunidad La Rinconada contiene los siguientes parámetros: programa de equipamiento para las actividades turísticas, programa del entorno donde se desarrollan las actividades, programa de implementación de señalética, programa de implementación de servicios turísticos, programa de identidad cultural, programa de capacitaciones, programa de publicidad y promoción de las actividades turísticas.
The present investigation is based mainly on proposing a management model for the development of tourist activities in the community La Rinconada, to improve the activities offered, in order to provide a quality service and attract tourists. In order to carry out the management model, a diagnosis was made of the tourism activity within the community, with the purpose of knowing the tourist activities that offer, in addition surveys were carried out to determine the profile of the tourism that the community visits, on the other hand made a matrix to know access to basic services, equipment, access to activities, tools for the optimal development of activities, organization within the community with respect to tourism, if the buildings do not affect the environment, among others. All information for the research was obtained through field observation, surveys, interviews and matrices. The management model of tourist activities in the community La Rinconada contains the following parameters: Program of equipment for tourist activities, Program of the environment where the activities are developed, program of implementation of signage, program of implementation of tourist services, identity program cultural, training program, advertising program and promotion of tourism activities.
The present investigation is based mainly on proposing a management model for the development of tourist activities in the community La Rinconada, to improve the activities offered, in order to provide a quality service and attract tourists. In order to carry out the management model, a diagnosis was made of the tourism activity within the community, with the purpose of knowing the tourist activities that offer, in addition surveys were carried out to determine the profile of the tourism that the community visits, on the other hand made a matrix to know access to basic services, equipment, access to activities, tools for the optimal development of activities, organization within the community with respect to tourism, if the buildings do not affect the environment, among others. All information for the research was obtained through field observation, surveys, interviews and matrices. The management model of tourist activities in the community La Rinconada contains the following parameters: Program of equipment for tourist activities, Program of the environment where the activities are developed, program of implementation of signage, program of implementation of tourist services, identity program cultural, training program, advertising program and promotion of tourism activities.
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Keywords
Modelo de gestión, Etapas, Sostenibilidad, Turístico