Consumer extraversion, novelty seeking, and use of Mobile Instant Messaging (MIM)

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dc.book.titleAdvances in human factors, business management and leadershipes
dc.careerPsicologíaes
dc.category.authorprincipales
dc.contributor.authorRamos Galarza, Carlos Alberto
dc.contributor.editorIlari, J., Nazir, S., y Salminen, V.es
dc.countryEcuadores
dc.date.accessioned2023-11-04T21:15:21Z
dc.date.available2023-11-04T21:15:21Z
dc.date.issued2021
dc.dedication.authorTCes
dc.description.abstractMobile instant messaging (MIM) is one of the most influential technologies in society today due to its wide penetration in the world’s population. The present study aims to establish whether two consumer traits, extraversion and novelty seeking, have the potential to explain the intensity of MIM usage by consumers considering its good performance in explaining other consumer behaviors. The present study is based on a survey of 682 adults in Quito, the capital of Ecuador, which is a South American developing country. The data obtained are analyzed with structural equation modeling and establish that while extraversion is not related to the intensity of MIM use, novelty seeking does have a direct and positive effect. This study makes recommendations for business theory and practice.es
dc.description.pages1-10es
dc.facultyPsicologíaes
dc.id.author1715766034es
dc.id.type1es
dc.identifier.isbn9783030808754
dc.identifier.isbn9783030808761
dc.identifier.issn2367-3370
dc.identifier.issn2367-3389
dc.identifier.urihttps://repositorio.puce.edu.ec/handle/123456789/3598
dc.list.authorsCruz-Cárdenas, J., Guadalupe-Lanas, J., Ramos-Galarza, C., Zabelina, E., y Deyneka, O.es
dc.rightsOpenAccesses
dc.subjectTecnologías de la información y de la comunicaciónes
dc.subjectComportamiento del consumidores
dc.titleConsumer extraversion, novelty seeking, and use of Mobile Instant Messaging (MIM)es
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