Propuesta de fortalecimiento para la oferta gastronómica en el mercado 24 de mayo de la ciudad de Otavalo
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La oferta gastronómica del patio de comidas del mercado 24 de mayo de la ciudad de Otavalo, atraviesa por una etapa de decaimiento, debido a la ausencia de personas que acudan al mismo por diferentes circunstancias como: escasa aplicación de procesos técnicos a la hora de preparar los alimentos, desconocimiento de la oferta y falta de publicidad por parte de las autoridades a cargo. El objetivo de esta investigación es: “Desarrollar una propuesta de fortalecimiento técnico y comercial para la oferta gastronómica del mercado 24 de mayo en la ciudad de Otavalo”. Esta investigación es básica con un enfoque mixto ya que recolecta y analiza datos cualitativos y cuantitativos, a su vez abarca los tipos de investigación: documental y explicativa, complementado de los métodos inductivo y analítico-sintético, las técnicas utilizadas en este proyecto son: encuesta, entrevista y observación; para el levantamiento de la información se tomó el tamaño de la muestra de la población económicamente activa del cantón Otavalo (PEA) que corresponde a 41.002 habitantes para la aplicación de 330 encuestas. Los resultados obtenidos reflejan que una propuesta de fortalecimiento es completamente necesaria para reactivar y dinamizar la economía del patio de comidas del mercado 24 mayo, a través del desarrollo de capacitaciones a los comerciantes en temáticas como: seguridad alimentaria, aplicación de BPM y atención al cliente, complementado con la aplicación de estrategias de marketing y el desarrollo de una sinergia entre los comerciantes y las autoridades del mercado. Se pudo concluir que el decaimiento de la oferta gastronómica del patio de comida del mercado 24 de mayo se debe a la mala administración del mercado ya que los procesos empleados no son los adecuados.
The gastronomic offer of the food court of the May 24 market in the city of Otavalo is going through a stage of decline, due to the absence of people who come to it due to different circumstances such as: little application of technical processes when preparing food, ignorance of the supply and lack of publicity by the authorities in charge. The objective of this research is: Develop a proposal for technical and commercial strengthening for the gastronomic offer of the May 24 market in the city of Otavalo. This research is basic with a mixed approach since it collects and analyzes qualitative and quantitative data, in turn it covers the types of research: documentary and explanatory, complemented by inductive and analytical-synthetic methods, the techniques used in this project are: survey , interview and observation; For the collection of information, the size of the sample of the economically active population of the Otavalo canton (PEA) was taken, which corresponds to 41,002 inhabitants for the application of 330 surveys. The results obtained reflect that a strengthening proposal is completely necessary to reactivate and boost the economy of the food court of the May 24 market, through the development of training for merchants on topics such as: food safety, BPM application and customer service, complemented by the application of marketing strategies and the development of synergy between merchants and market authorities. It was concluded that the decline of the gastronomic offer of the food court of the May 24 market is due to the mismanagement of the market and that the processes used are not adequate.
The gastronomic offer of the food court of the May 24 market in the city of Otavalo is going through a stage of decline, due to the absence of people who come to it due to different circumstances such as: little application of technical processes when preparing food, ignorance of the supply and lack of publicity by the authorities in charge. The objective of this research is: Develop a proposal for technical and commercial strengthening for the gastronomic offer of the May 24 market in the city of Otavalo. This research is basic with a mixed approach since it collects and analyzes qualitative and quantitative data, in turn it covers the types of research: documentary and explanatory, complemented by inductive and analytical-synthetic methods, the techniques used in this project are: survey , interview and observation; For the collection of information, the size of the sample of the economically active population of the Otavalo canton (PEA) was taken, which corresponds to 41,002 inhabitants for the application of 330 surveys. The results obtained reflect that a strengthening proposal is completely necessary to reactivate and boost the economy of the food court of the May 24 market, through the development of training for merchants on topics such as: food safety, BPM application and customer service, complemented by the application of marketing strategies and the development of synergy between merchants and market authorities. It was concluded that the decline of the gastronomic offer of the food court of the May 24 market is due to the mismanagement of the market and that the processes used are not adequate.
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Keywords
Mercados populares, Patio de comidas, Oferta gastronómica, Modelo de gestión