Crisis de postulantes s comunicadores en estudios de tercer nivel en la Zona 1 de Ecuador en 2019- 2022
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Date
2023
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Publisher
PUCE - Ibarra
Abstract
En el presente documento se realiza una investigación que nace a partir de la necesidad de conocer cuáles son las causas del declive de postulaciones a carreras de comunicación en la Zona 1 del Ecuador. De igual forma, interesa determinar el rol del actual y futuro comunicador. En este contexto se observaron cuestiones relacionadas con las falencias en el diseño de estudios, falta de oferta laboral, difusión y socialización sobre la carrera y competencias laborales. Se revisó la base de datos sobre el objeto de estudio a través de la lectura de textos para la construcción del estado del arte. El diseño de la metodología consta de un enfoque cualitativo a través del método analógico para lo cual se establecieron las técnicas de entrevista, focus group y observación. Se tomó como muestra a los ALUMNIS de la PUCE-I, representantes estudiantiles, directivos y expertos en el campo de la comunicación y las mallas curriculares de las universidades que imparten la licenciatura de Comunicación. Entre las variables se aplicaron programas de estudio, prácticas profesionales, costos, estrategias de difusión y oferta laboral. Los resultados obtenidos evidencian que en términos generales la carrera de Comunicación no se encuentra en crisis y puede tener aceptación ciudadana y estudiantil cumpliendo ciertos cambios y parámetros, entre ellos creando especialidades, mejorando su malla curricular y ampliando el número de horas de prácticas pre profesionales.
The present document is a research that arises from the need to know the causes of the decline in the number of applications to communication careers in Zone 1 of Ecuador. Likewise, we are interested in determining the role of the current and future communicator. In this context, issues related to shortcomings in the design of studies, lack of labor supply, dissemination and socialization of the career and labor competencies were observed. The database on the object of study was reviewed through the reading of texts for the construction of the state of the art. The design of the methodology consists of a qualitative approach through the analogical method for which the techniques of interview, focus group and observation were established. The sample consisted of PUCE I students, student representatives, directors and experts in the field of communication 16 and the curricula of the universities that offer a degree in communication. Among the variables applied were study programs, professional practices, costs, dissemination strategies and labor supply. The results obtained show that, in general terms, the degree in Communication is not in crisis and can be accepted by citizens and students if certain changes and parameters are met, including the creation of specialties, improving the curriculum and increasing the number of hours of pre-professional internships.
The present document is a research that arises from the need to know the causes of the decline in the number of applications to communication careers in Zone 1 of Ecuador. Likewise, we are interested in determining the role of the current and future communicator. In this context, issues related to shortcomings in the design of studies, lack of labor supply, dissemination and socialization of the career and labor competencies were observed. The database on the object of study was reviewed through the reading of texts for the construction of the state of the art. The design of the methodology consists of a qualitative approach through the analogical method for which the techniques of interview, focus group and observation were established. The sample consisted of PUCE I students, student representatives, directors and experts in the field of communication 16 and the curricula of the universities that offer a degree in communication. Among the variables applied were study programs, professional practices, costs, dissemination strategies and labor supply. The results obtained show that, in general terms, the degree in Communication is not in crisis and can be accepted by citizens and students if certain changes and parameters are met, including the creation of specialties, improving the curriculum and increasing the number of hours of pre-professional internships.
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Keywords
Comunicación, Competencias, Oferta laboral, Rol del comunicador