Diseño de un plan de negocios para la corporación Sembrando el Futuro del cantón Huaca de la provincia del Carchi
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
La Corporación Sembrando el Futuro se encarga de la comercialización del tubérculo de papa (Solanum tuberosum), generando un valor agregado de empaquetado, lavado, cepillado, a precios y pesos justos; por lo tanto, al desarrollar el plan de negocios, el mismo que brinde información importante de los puntos clave que necesitan conocer dentro de la corporación, para así realizar un correcto funcionamiento en la generación de un valor agregado en sus productos. El propósito de generar un plan de negocios es que se pueda implementar estrategias de comercialización y competitividad a nivel local y nacional, las mismas que ayudara a generar asociatividad entre los agricultores del Cantón Huaca de la Provincia del Carchi, con la finalidad de generar nuevas oportunidades de desarrollo local. La toma de datos para el desarrollo del presente plan se realiza mediante trabajo de campo en las instalaciones de la Corporación, reuniones con los miembros y partes interesadas de la misma, para poder recabar información veraz y real que nos ayude en la elaboración del proyecto, para analizar los índices financieros tales como: el VAN, la TIR, el costo beneficio que se obtendrá, siendo un valor agregado al producto para llevarlo al mercado local y nacional, lo cual contribuye para analizar la rentabilidad y el periodo de recuperación de la inversión que se va a realizar. El plan de negocios tiene como finalidad describir de manera general las estrategias y planificación, para garantizar el éxito y cumplimiento de sus metas y objetivos; contribuyendo a la anticipación de desafíos futuros de la corporación. Mediante la correcta utilización de los recursos, optimizando tiempo, disminuyendo gastos, pero sobre todo aumentando su rentabilidad. Ofertando al mercado un producto de calidad y cumpliendo las expectativas de los clientes, logrando obtener una imagen competitiva y reconocida a nivel nacional e internacional.
The corporation sowing the future will be in charge of the list of the potato tuber (Solanum tuberosum), generating an added value of packaging, washing, brushing, fair prices and weights; Therefore, when developing the business plan, it provides important information on the key points that need to be known within the corporation, in order to perform the correct operation in generating an added value in its products. The purpose of generating a business plan is that marketing and competitiveness strategies can be implemented nationally and internationally, which help to generate associativity among the producers of the Huaca Canton of the Province of Carchi, with the proposal of generating new opportunities local development The data collection for the development of this plan will be carried out by means of the field work in the facilities of the corporation, meetings with the members and interested parties of the same, to be able to gather truthful and real information that will help us in the elaboration of the project , to analyze the financial indexes stories such as: the NPV, the IRR, the cost benefit that is specified, being an added value to the product to take it to the national and international market, which contributes to analyze the profitability and the recovery period of the investment to be made. The purpose of the business plan is to describe strategies and planning in a general way, to determine the success and fulfillment of your goals and objectives; contributing to the anticipation of future challenges of the corporation. Through the correct use of resources, optimizing time, reducing expenses, but above all what is its profitability. Offering to the market a quality product and fulfilling the expectations of the clients, obtaining a competitive and recognized image at national and international level.
The corporation sowing the future will be in charge of the list of the potato tuber (Solanum tuberosum), generating an added value of packaging, washing, brushing, fair prices and weights; Therefore, when developing the business plan, it provides important information on the key points that need to be known within the corporation, in order to perform the correct operation in generating an added value in its products. The purpose of generating a business plan is that marketing and competitiveness strategies can be implemented nationally and internationally, which help to generate associativity among the producers of the Huaca Canton of the Province of Carchi, with the proposal of generating new opportunities local development The data collection for the development of this plan will be carried out by means of the field work in the facilities of the corporation, meetings with the members and interested parties of the same, to be able to gather truthful and real information that will help us in the elaboration of the project , to analyze the financial indexes stories such as: the NPV, the IRR, the cost benefit that is specified, being an added value to the product to take it to the national and international market, which contributes to analyze the profitability and the recovery period of the investment to be made. The purpose of the business plan is to describe strategies and planning in a general way, to determine the success and fulfillment of your goals and objectives; contributing to the anticipation of future challenges of the corporation. Through the correct use of resources, optimizing time, reducing expenses, but above all what is its profitability. Offering to the market a quality product and fulfilling the expectations of the clients, obtaining a competitive and recognized image at national and international level.
Description
Keywords
Calidad, Comercialización, Oferta, Demanda