Propuesta de creación de un modelo de gestión para las actividades turísticas de la parroquia San Pablo del Lago de la ciudad de Otavalo
Loading...
Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Ibarra
Abstract
El presente proyecto de investigación tiene como finalidad diseñar un modelo de gestión de las actividades turísticas para la parroquia de San Pablo del Lago de la ciudad de Otavalo, para ello se plantearon algunos objetivos para cumplir con el tema de investigación, contribuyendo al desarrollo turístico y socioeconómico del sector. Este modelo dará solución a las principales problemáticas que se viven dentro de la parroquia como son: la falta de una comisión permanente que regule, administre e incentive tanto a la población, como a los empresarios turísticos a ver en la actividad turística un negocio del cual se puede generar ganancias que mejoren la economía y la calidad de vida de la parroquia. Para la realización del presente trabajo se acudió a diversa bibliografía sobre los principales temas y conceptos que ayudaron a la autora a adentrarse y entender de manera más específica la problemática y temática relacionada con la investigación; una vez claros estos conceptos, se procedió a una investigación de campo directamente a la población, los turistas, empresarios y funcionarios turísticos los cuales de acuerdo a sus conocimientos supieron esclarecer la situación tanto turística, como política y estructural de la parroquia. Finalmente, se logró estructurar el modelo de gestión óptimo para las necesidades del sector con el propósito de lograr un desarrollo turístico sostenible y competitivo. Como resultado se espera que el modelo de gestión de actividades turísticas sea un incentivo y brinde estabilidad dentro de las actividades que se realizan dentro de la parroquia.
The purpose of this research project is to design a management model of tourism activities for the parish of San Pablo del Lago in the city of Otavalo, for which some objectives were set to meet the research theme contributing to tourism and socioeconomic development of the sector. This model will provide a solution to the main problems that are experienced within the parish, such as: the lack of a permanent commission to regulate, administer and encourage both the population and tourism businesses to see in the tourism activity a business of which it can generate profits that improve the economy and the quality of life of the town. For the research, a diverse bibliography was used on the main topics and concepts that helped the author to enter and understand more clearly the problematic and thematic related to the investigation; once these related concepts were clear, a field investigation was carried out directly to the population, tourists, businessmen and tourism officials who, according to their knowledge, were able to clarify the tourist, political and structural situation of the parish. To finally structure the optimal management model for the needs of the sector in order to achieve sustainable and competitive tourism development. As a result, it is expected that the tourism activity management model will be an incentive and provide stability within the activities carried out within the parish.
The purpose of this research project is to design a management model of tourism activities for the parish of San Pablo del Lago in the city of Otavalo, for which some objectives were set to meet the research theme contributing to tourism and socioeconomic development of the sector. This model will provide a solution to the main problems that are experienced within the parish, such as: the lack of a permanent commission to regulate, administer and encourage both the population and tourism businesses to see in the tourism activity a business of which it can generate profits that improve the economy and the quality of life of the town. For the research, a diverse bibliography was used on the main topics and concepts that helped the author to enter and understand more clearly the problematic and thematic related to the investigation; once these related concepts were clear, a field investigation was carried out directly to the population, tourists, businessmen and tourism officials who, according to their knowledge, were able to clarify the tourist, political and structural situation of the parish. To finally structure the optimal management model for the needs of the sector in order to achieve sustainable and competitive tourism development. As a result, it is expected that the tourism activity management model will be an incentive and provide stability within the activities carried out within the parish.
Description
Keywords
Modelo de gestión, Turismo, San pablo