Comparative analysis of the development of the tourism sector between members of the Andean Community (Colombia, Perú, Bolivia and Ecuador) during 1997-2017
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Quito
Abstract
In the 21st Century, Tourism is considered one of the fastest growing industries at a global scale, showing impressive economic results. As a result, Tourism could be seen as a key contributor in applying an alternative model of
development for countries whose economies historically have depended on the
extraction and commercialization of commodities and natural resources, as is the case
of countries which make up the Andean Community. Moreover, meanwhile as
Tourism receives positive feedback from its customers, economies are also facing a
a situation of imminent change, where consumer behavior has shown a clear tendency
to acquiring real life, personal experiences rather than physical or tangible goods,
giving way to a revolution known as the Experience Economy, creating the perfect
scenario to stimulate tourism-related practices in the region. As a result, the situation
must be handled with caution, reason why the following investigation conducts an
analysis of the Andean Community as a Regional Bloc, to later understand the
Experience Economy and its principles, and finally examine the case of each
individual member to reach a conclusion as to whether or not a sustainable tourism
industry could be considered an alternative model of development for the economies
of these countries.
Description
Keywords
Comunidad Andina, Cultura y turismo, Globalización y turismo, Promoción del turismo