Relationship analysis between culture and business within the indian market. Case: Mcdonald’s, Hennes & Mauritz and L'oréal
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
PUCE - Quito
Abstract
We live in a global village with thousands of different cultures, where
intercultural communication becomes more and more meaningful and new economy
professional challenges are mainly to communicate effectively with those cultures
related with the country. In order to have a successful business abroad, not only must
the respective market study be carried out; but also take into account certain important
cultural factors, such as religion, food, language and all consumer preferences that are
linked to how society behaves. To understand the relationship between culture and
business, this dissertation will study the Indian market through the analysis of three
multinationals and their market penetration process. Mc Donald’s, H&M and L’Oreal.
To carry out this research, Hofstede´s theory will be used.
Description
Keywords
Relaciones internacionales, Relaciones culturales, Negociaciones diplomáticas, Política internacional