INGENIERÍA EN ADMINISTRACIÓN HOTELERA
Permanent URI for this collection
INGENIERÍA EN ADMINISTRACIÓN HOTELERA
Browse
Browsing INGENIERÍA EN ADMINISTRACIÓN HOTELERA by Subject "Gastronómico"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Open Access Propuesta para la implementación del servicio de catering para la cafetería y heladería Victoria ubicada en la ciudad de Ibarra(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-04) Navarrete Murgueytio, Evelyn SaloméThe present investigation has as purpose to realize a proposal for the implementation of the service of catering in the Coffee shop and Ice cream shop Victory located in the city of Ibarra, the present work of investigation begins with the compilation of bibliographical sources, the methods of investigation are applied, like the descriptive and qualitative method to go from the generalities to the particularities of the phenomena studied, as well as based on a descriptive investigation for this purpose. For the collection of the information, surveys and an interview were applied to the Manager who owns the premises, within the results obtained in the surveys it can be seen that there is acceptance of the present proposal, using the quantitative method, data was collected that served to understand the current problems and what should be changed in the future, by increasing the catering service in the cafeteria would offer an alternative to it, offering an efficient and quality service. The main objective of this research is to give a contribution to the existing business, and in turn it is carried out at all levels to achieve the goal of being competitive in a market saturated with services that do not provide what is necessary to be differentiated. Faced with the business opportunity, we began to use visual investigation as the first instance to determine processes that are carried out without relevant control or direction. In addition to the qualitative method, it was possible to analyze valuable information provided by the customers of the Victoria Coffee Shop and Ice Cream Shop, as well as the manager, to understand what the client wants and how he would like to receive a quality service. Once the information collected was analyzed, several questions were answered such as, what is the opinion of the clientele when learning about the new catering service and how many of that universe would be willing to be part of the new service, as a result it can be concluded that the proposal It had a good reception.