INGENIERÍA EN ADMINISTRACIÓN HOTELERA
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INGENIERÍA EN ADMINISTRACIÓN HOTELERA
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Browsing INGENIERÍA EN ADMINISTRACIÓN HOTELERA by Subject "Evento"
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Item Open Access Propuesta para la implementación del área de organización de eventos en el Hotel Turismo Internacional de la ciudad de Ibarra(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-10) Villareal Hidrobo, María BelénThe purpose of this investigative work is to formulate a proposal for the implementation of the event organization area at the Tourism international hotel in the city of Ibarra. In order to deepen the present investigation, it was necessary the bibliographic gathering of similar studies and terminology related to the subject. Material and investigative methods were selected for making a deeper diagnostic of the behavior of the internal and external client, and likewise a field investigation was done allowing us to know the actual reality of service and its principal problems. The proposal for the implementation of the area, contemplate the administrative, operative and marketing conditions. The administrative conditions include: the design of a strategic plan for the new area with the organizational structure, philosophy, political policies and regulations that must implement, and in like manner, function manuals were designed for the members describing the activities that each one must perform according to their job position. With respect to the operative conditions, event formats were elaborated in order to facilitate activities when planning the said events. Also the innovation of the uniforms and equipment was proposed which includes: accesories, utensils and furniture, and finally, an annual training plan was designed, with important subjects for the development and continuous improvement of service. Concerning the marketing of the area, a proposal for the creation of a corporate image is being designed which comprises the logos of the area as ¨Events and Catering Tourism International¨, and the attractive design of a portfolio of new services for the clients.