INGENIERÍA EN ADMINISTRACIÓN HOTELERA
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Item Open Access Estudio de factibilidad para la creación del restaurante "picaditas mar y tierra" en la ciudad de Ibarra de la provincia de Imbabura(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2017-12) Flores Castaño, Andrea EstefaníaProfessional people, company employees and students from universities in the city of Ibarra were the sample and target population of this research. It was vital to identify the people, know their tastes and preferences and the acceptability of the proposal. Market research conducted by field research, then analyze and tabulate the information through the use of investigative techniques such as surveys and interviews was highlighted in the analysis of the demand variables, infrastructure, equipment, administrative- financial, human resources and services, the majority of the population likes a variety in addition to offering food and drink is also distraction and entertainment. During the investigation it was determined that the lack of places in which to merge in a different product of the Costa and Sierra is considerable in the city of Ibarra, so that new views are welcome in society. Many people visit once a week seafood restaurant in the morning hours, late and very suddenly in the night, since the costs of these services are less acceptable in your pocket. In addition it was found that people love about an environment in which modern can enjoy music, video clips, excellent customer service, a variety of dishes, among others. For the name of the company took into account some aspects, such as type and variety of services offered in the establishment and the corporate imageyou want to project the potential consumer, so "Fusion of foodstuffs" is that characterizes the market. Was raised to future goals, policies, values, and economic growth data for the establishment proposing a mission and vision, developing an organizational chart and a structural-functional, designed for the designation of workers' roles, creating an operating manual, flowcharts as shown in activities to develop in the establishment. A wide variety of food, beverages and services of high priority for customers. Finally, several design marketing and marketing mechanisms to reach the final consumer, such as brochures, flyers, presentation folders, stickers, and more. x To operate the company has seen fit to deploy Av Mariano Acosta, at the entrance to the city to make some adjustments to related equipment in conjunction with the functionality required for a complete success building the company. There has been an economic and financial analysis to determine the feasibility of the project that basically it was found that the total investment for the execution of the will the amount of $ 28,000, with an IRR of 28% and a NPV of $ 23,920.31 in five years considering that the operational life of the project is 5 years. Technically it has analyzed the impacts the project will generate socio-cultural areas, economic, educational, environmental and tourism, with the following levels of impact: 2 Socio-cultural area has a level of Environment Impact Positive Impact Middle 2 Positive Economic Area, 2 Positive Impact Middle ineducation, 0 no impact on the area and last 2 Environmental Impact Positive Environment in the area of Tourism. Was also conducted and determined the overall level of the project or obtaining a value of 2 is equivalent to an average positive impact. According to the results obtained, ibarreña dedicate a portion of their income for food outside their homes, making the project to a satisfactory degree of acceptance, since the costs of services are a means, because the marketplace which is directed the project. The organizational structure designed, to distribute properly the staff, which is supported by an operating manual, allowing you to carry out their activities properly, making them increasingly efficient.To invest in a business, we must analyze whether it is profitable, since it must generate economic returns to contribute to the community by creating jobs and a good quality of life of workers.In short, the idea has wide acceptance in the middle, which creates high expectations and many thanks to the visionary investment study which has determined its feasibility in the market.