INGENIERÍA EN ADMINISTRACIÓN HOTELERA
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Browsing INGENIERÍA EN ADMINISTRACIÓN HOTELERA by Subject "Competencia"
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Item Open Access Estudio de factibilidad para la creación de una cafetería flotante en el Lago San Pablo(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-09) Varela Castro, Evelyn LilianaTitling this work is based on the collection of data on preferences in the tourism field and gastronomy of the tourists who visit Lake San Pablo, as well as additional services to prefer and the acceptance of an innovative project obtaining relevant data for research through primary and secondary sources. The research used the quantitative method for the collection of information and descriptive by observation. The objective of the elaboration of this project is to demonstrate the feasibility of creating a floating cafeteria on Lake San Pablo, taking into account the legal, environmental, economic, physical, commercial aspects and the impacts generated by the implementation of the draft. To obtain results, marketing elements such as price, place, product and promotion were applied to define objectives of this section, in the same way questionnaires and surveys were carried out in order to know the potential market and the offer, evaluation indicators were used financial, to obtain real results as well as impact indicators were used and standard recipes have been established.