INGENIERÍA EN ADMINISTRACIÓN HOTELERA
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INGENIERÍA EN ADMINISTRACIÓN HOTELERA
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Browsing INGENIERÍA EN ADMINISTRACIÓN HOTELERA by Subject "Catering"
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Item Open Access Propuesta para la implementación del área de organización de eventos en el Hotel Turismo Internacional de la ciudad de Ibarra(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-10) Villareal Hidrobo, María BelénThe purpose of this investigative work is to formulate a proposal for the implementation of the event organization area at the Tourism international hotel in the city of Ibarra. In order to deepen the present investigation, it was necessary the bibliographic gathering of similar studies and terminology related to the subject. Material and investigative methods were selected for making a deeper diagnostic of the behavior of the internal and external client, and likewise a field investigation was done allowing us to know the actual reality of service and its principal problems. The proposal for the implementation of the area, contemplate the administrative, operative and marketing conditions. The administrative conditions include: the design of a strategic plan for the new area with the organizational structure, philosophy, political policies and regulations that must implement, and in like manner, function manuals were designed for the members describing the activities that each one must perform according to their job position. With respect to the operative conditions, event formats were elaborated in order to facilitate activities when planning the said events. Also the innovation of the uniforms and equipment was proposed which includes: accesories, utensils and furniture, and finally, an annual training plan was designed, with important subjects for the development and continuous improvement of service. Concerning the marketing of the area, a proposal for the creation of a corporate image is being designed which comprises the logos of the area as ¨Events and Catering Tourism International¨, and the attractive design of a portfolio of new services for the clients.Item Open Access Propuesta para la implementación del servicio de catering para la cafetería y heladería Victoria ubicada en la ciudad de Ibarra(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-04) Navarrete Murgueytio, Evelyn SaloméThe present investigation has as purpose to realize a proposal for the implementation of the service of catering in the Coffee shop and Ice cream shop Victory located in the city of Ibarra, the present work of investigation begins with the compilation of bibliographical sources, the methods of investigation are applied, like the descriptive and qualitative method to go from the generalities to the particularities of the phenomena studied, as well as based on a descriptive investigation for this purpose. For the collection of the information, surveys and an interview were applied to the Manager who owns the premises, within the results obtained in the surveys it can be seen that there is acceptance of the present proposal, using the quantitative method, data was collected that served to understand the current problems and what should be changed in the future, by increasing the catering service in the cafeteria would offer an alternative to it, offering an efficient and quality service. The main objective of this research is to give a contribution to the existing business, and in turn it is carried out at all levels to achieve the goal of being competitive in a market saturated with services that do not provide what is necessary to be differentiated. Faced with the business opportunity, we began to use visual investigation as the first instance to determine processes that are carried out without relevant control or direction. In addition to the qualitative method, it was possible to analyze valuable information provided by the customers of the Victoria Coffee Shop and Ice Cream Shop, as well as the manager, to understand what the client wants and how he would like to receive a quality service. Once the information collected was analyzed, several questions were answered such as, what is the opinion of the clientele when learning about the new catering service and how many of that universe would be willing to be part of the new service, as a result it can be concluded that the proposal It had a good reception.