Browsing by Author "Pomasqui Montalvo, Alexandra Elizabeth"
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Item Open Access Creación de una empresa para la exportación de pulpa de guanábana empacada al vacío en tetrapak del cantón San Lorenzo - Esmeraldas a la ciudad francesa Grasse(Pontificia Universidad Católica del Ecuador Sede Ibarra, 2019-01) Pomasqui Montalvo, Alexandra ElizabethIn the present work of degree aims to develop the creation of a company dedicated to the export of guanábana pulp San Lorenzo-Esmeraldas canton, towards the French city Grasse. It seeks to support all guanabana producers in the area with the aim of internationalizing it, managing to penetrate not only the national market, but also the European market. The French market has been chosen due to the high interest that its inhabitants have for the consumption of acidic and exotic fruits among them, the guanábana that is very desired, especially for its medicinal properties in relation to cancer, placing it in the first places of consumption. Also benefiting from the Multipart agreement that exists with the European Union, which favors the export of the product with the release of tariffs. The canton of San Lorenzo-Esmeraldas has sufficient productive capacity of soursop pulp, thanks to its climatic and geographical conditions which make this product an exquisite and demanded fruit for its commercialization, both locally and internationally. In the city of Grasse-France contacts have been established with the main supermarkets, which are able to acquire large quantities of Ecuadorian soursop pulp to be marketed in the European market. Within the project the financial indicators will be analyzed through the commercialization of soursop pulp, obtaining an Internal Rate of Return (IRR) of 51% and a cost benefit of 2.17, with a recovery period of one year with ten months and six days (1 year, 10 months, 6 days). The negotiation will be carried out according to what is established with the companies in term FOB (on the edge of the ship).